The Definitive Guide to Webinar Platforms

Best Webinar Platform

If you’re looking for what the best webinar platforms are, there are a great variety of options for every use.

Whether you need a system for one host and a few attendees or something to operate at a larger business level, there’s something for everyone.

Unfortunately, this also means that the choices can be a bit overwhelming.

This is a breakdown of a number of the best webinar platforms currently available.

For each platform, you’ll find a brief description accompanying an explanation of pricing and features, clarifying who the ideal user would be.

What are the Best Webinar Platforms for You?

EverWebinar

EverWebinar is a tool specifically for automated webinars.

If you’re not interested in live webinars (or you’re willing to use another system like WebinarJam to integrate live), it’s strong at what it does.

It also offers automation that’s hard to match.

PRICING

One possible advantage of EverWebinar is the use of an upfront price.

EverWebinar’s retail cost is $597, and the actual sum on their website is often cheaper.

Considering it’s a significant initial investment, this does come with a 30 day money-back guarantee that doesn’t require any specific reason for a refund.

There isn’t any option for an actual trial, though, which may be a bit of a downer.

If you love the client, then it’ll prove cheaper in the long run than a subscription, but you’ll have to stick with it.

FEATURES

Although EverWebinar’s advertising website is falling behind the times, their actual system is still holding up.

Advanced scheduling systems and integrations with email platforms works towards a goal of replicating the experience of live webinars as much as possible for attendees.

It also offers one of the more robust analytics systems.

Nonetheless, the other options available today make EverWebinar less of an obvious choice than it used to be.

Check out EverWebinar for free for 60 days here.

WebinarJam

WebinarJam goes hand in hand with EverWebinar as a companion service focused on live webinars instead of automation.

PRICING

Unlike EverWebinar, WebinarJam is a monthly subscription costing $39.99 a month.

If you want to make use of the seamless integration between the two, you’ll have to spring for both payments.

Unlike a lot of alternatives, there’s no variety of individualized pricing plans here.

FEATURES

Along with the EverWebinar integration, WebinarJam works neatly with multiple video encoding and broadcasting formats, and supports any mobile or browser operating system.

Automatic recording is also a massive plus.

Even as a solely live webinar service, WebinarJam makes a strong case for its subscription value.

Check out a $1 trial ofWebinarJam here.

Demio

A clean interface system reminiscent of Google’s material design language makes Demio one of the most attractive fully-featured webinar platforms.

PRICING

Demio offers three basic plans based around how many attendees you need to host, and the option for a custom plan if you need a larger room still.

These start at $49 a month if paid monthly and $34 a month if paid annually.

The more expensive plans also feature a few more features, most notably an automated event system that isn’t in the basic option.

FEATURES

Demio covers both live and automated events, as long as you’re paying for the second or third tier plan.

You can replace their logo with your own for branding consistency that goes hand-in-hand with its generally professional look.

On the whole, it’s a service without major downsides, but it still doesn’t offer quite the wealth of automation features that EverWebinar provides.

Overall, though, it’s probably our number one recommendation.

Check out Demio here.

Livestorm

Livestorm is a good, modern, balanced option.

A wide variety of easy-to-use features is only damaged by a lack of truly versatile subscription plans compared to other webinar platforms.

 

 

 

PRICING

One of the biggest drawbacks of Livestorm as a webinar system is the limited nature of its pricing plan compared to a lot of more customizable options on the marketplace.

A basic free plan and a free trial for all tiers make for an accessible point of entry.

Past that, though, the price jumps to $99 a month per host if paid yearly, or $109 if paid monthly—and yes, that’s the minimum paid option.

All features are included with that, but expanding beyond 100 attendees will require upgrades.

Check out Livestorm

FEATURES

Livestorm has a solid feature register.

A simple but effective emailing tool and versatile app and data integration as the key highlights.

Automation includes re-recorded and on-demand webinars.

The interface is also professional and pleasing—not too far off from Demio’s design.

Webinars are limited to 4 hours in length, although going beyond that is rarely a good idea anyway.

GoToWebinar

GoToWebinar is a good all-around option.

It might prove more reliable than EverWebinar and other webinar platforms and has a decent array of features. Still, it struggles to justify its cost.

PRICING

GoToWebinar has a pretty aggressive pricing scheme.

The lowest you’ll be paying is $89 a month with the cheapest annual plan, and that will only allow 100 attendees.

It does, however, come with a bevy of other features, including great stuff like automated emails and both online and local recording.

The upper two tiers both slightly double the cost each time, but fill out the rest of the feature list.

A seven day free trial can help you decide if it’s worth it.

FEATURES

GoToWebinar offers a decent balance of streamlined interface and reasonably in-depth features, providing tools for both live and automated webinars.

Tools for interaction and analytics help engage attendees and help you track that engagement.

It’s also continued to update new features, and recent additions like custom logo certificates show that the improvements are substantial.

Note: Go To Webinar seems to love a bit of spam email.

They are well known for the auto registration of people on webinars without consent.

Despite allowing the ability to report this as spam, nothing seems to gets done about it.

Check out Go To Webinar here.

Zoho Webinars

Zoho Webinars specifically targets GoToWebinar as competition among all the webinar platforms.

They offer a feature comparison on their website that paints Zoho in the better light.

The biggest difference, however, lies in the price.

PRICING

Zoho starts at $15 dollars a month with an annual subscription, which will get you only 25 attendees.

A reasonably small bump to $23 doubles that, and $31 doubles it again.

The plans max it with 250 attendees at $63, still well below GoToWebinar’s starting point.

A free trial is also available.

FEATURES

If you use any other Zoho services, particularly their Customer Relationship Management, the familiarity of interface and level of integration will make Zoho Webinars an easier choice.

Without that, there’s still a wide variety of features on the table, like true browser and mobile compatibility, analytics, and strong customer support.

However, it doesn’t offer a strong solution for automation, which might be a deal-breaker, and you can’t go above 250 attendees.

Check out Zoho Webinars here.

Zoom

Although Zoom started as a very light experience for webinar hosting, the services has seen a lot of growth and a host of new features in the past few years.

Zoom still doesn’t offer as much as some other webinar solutions in terms of scheduling and automation, but the service has a good history for video stability and attractive pricing.

PRICING

The biggest advantage of Zoom’s subscription model is the flexibility of their pricing plans.

Options start at a free plan that limits group meetings to 40 minutes and 100 participants.

Paid subscriptions feature a variety of options and add-ons to provide the best price for the specific services you need.

If you pay for enough hosts you can get steeper discounts for large meetings and more fully-featured plans.

FEATURES

Zoom’s features are very tied into the different pricing tiers.

As a tool originally designed for video conferencing, it doesn’t offer a suite of features for automation.

Stable video hosting and a number of options for interactivity and accessibility in webinars still make it a good fit for webinars if you don’t need advanced management systems.

Check out Zoom here.

GetResponse

GetResponse is an answer to both email marketing and a webinar system.

It’s somewhat feature-light, but a solid option for an all-in-one package, particularly if you need the email marketing system.

PRICING

You’ll need the GetResponse Plus tier or above to host webinars, but that starts at a $49 that matches Demio’s lowest option.

Like most services, expect to pay more to host more.

Even so, the inclusion of a full e-mail marketing system makes this a bargain if its features are sufficient for your needs.

FEATURES

Since GetResponse is mainly an email marketing system, it’s not surprising that it doesn’t have the most robust of all webinar platforms.

Still, it offers scheduling and recording for webinars.

The more sophisticated automation tools remain focused on email marketing.

Check out Get Response Webinars here

WebEx

Like GetResponse, WebEx is a good tool to combine multiple tasks and services into one.

WebEx is a more general conferencing and collaboration tool with a wide array of general features.

Once again, though, this comes with a trade-off of lighter choices on the webinar side.

PRICING

WebEx offers some of the most competitive pricing out there, with plans starting at zero dollars and peaking at $29.95 per host.

There’s no option that will satisfy a particularly ambitious endeavor, with participants maxing out at 200.

But if it does fulfill your webinar needs, the variety of other tasks that WebEx can facilitate makes any of the subscriptions something of a bargain.

FEATURES

WebEx lacks the automation suites that some alternatives offer, as well as any real webinar marketing system integration.

It still does contain a decent variety of scheduling tools to make up some of the difference.

Where it shines is in features that benefit inter-team communication, and flexibility in how you want to share and present video.

Check out WebEx here.

ClickMeeting

ClickMeeting is one of the more feature-packed of the best webinar platforms.

Modern design and usability is slightly marred by the current usage of the soon-to-be-obsolete Adobe Flash, but it’s generally a strong option for a small business.

PRICING

It’s well worth checking out the ClickMeeting website for a deep dive into their pricing tiers.

They offer a commendably clear and in-depth layout of what each level offers that exceeds the clarity of any other webinar solution.

With a $25 dollar per month plan, you’ll unlock the majority of tools, but if you’re automation minded stepping up to the $40 tier provides one of the best automation suites out there.

A large-scale operation can be well-helped by the personalized Enterprise plan.

FEATURES

Like with the Pricing page, Clickmeeting’s website beats most others when it comes to laying out its features.

With good options for sharing, recording, and, with the right plan, automation, it’s a rich option for the cost.

Flash-based video and long export times drag down the technical side a bit.

It’s likely that will change in the next couple of years as Flash goes out the door, but if it’s a deal-breaker don’t bet on it.

Check out Clickmeeting here.

A final honorary mention, with a big current caveat, is–

E-Camm Live

This is not really a webinar platform but is a live stream production platform for MAC (sorry PC users).

This means you can still host trainings and calls akin to a webinar.

FEATURES

While this is a bit different to the other platforms mentioned.

You download the app to your MAC and then connect to Facebook (for example). 

The next step is to allow E-Camm live inside the Group you want to go live in. 

This is only done once.

You can then set up Facebook Lives from within the app and schedule them in advance.

The notification will appear in the FB group in question and it’s a great way to do simple live trainings.

PRICING

E-camm live costs as little as $12 per month should you purchase an annual package. 

This goes up to $14.99 if you pay per month.

For the Pro version, the equivalent pricing is $20 or $24.99 per month with a few extra features.

Check out E-Camm Live here

In Summary 

Regardless of what you want from your webinar software, this list contains something for every need and budget.

From straightforward, no-frills live webinars to robust automation, there’s never been a better time to find webinar platforms for anything.

Of course, every option has its own trade-offs, so it’s a good idea to try a service out before you fully commit, particularly if it offers a free trial or a basic free plan.

Connection and engagement are just around the corner.

Don’t hold your personal or business reach back any longer!

PS…What Webinar platform do you use? Let us know in the comments below.

Comments on The Definitive Guide to Webinar Platforms

  1. Dave Sweney says:

    Seeing the many options laid out as you have, it is difficult to make a choice of one over the other. You don’t know what you don’t know, so my tendency is to go with something on the lower range side in regards to cost, get started using them, and then see what I really may need as I walk the walk…

    In your related video that I watched (and that sent me here) you mention an important point: Namely HOW to conduct effective webinars. You are right that there is often TOO much fluff in the ones that I have attended over the last 4 1/2 years…

    What might be useful for readers is a guide on planning for webinars? Obviously, there is no “one-solution fits all situations” answer, but there are some basic guidelines that frankly some of the people that are hosting these things could use (I include myself in this category).

    Is there anything in the works perchance? If not, take this as a suggestion for a future post by you. You have the knack of presenting information in a clear, concise manner, and we would all be well-served by reading through your thoughts!

    Cheers!
    Dave : )

    1. Adam Payne says:

      Hi Dave,

      Yeah, it is difficult what with all the choices available. Regarding the conduction of webinars, I am planning to add something into VMI.

      Cheers mate.

  2. Trevor Emdon says:

    Really useful post, Adam, thanks. Interesting that WebinarJeo doesn’t feature here – or on most webinar platform reviews that I can find. I’ve been with them for a while now. Features are excellent, (including “evergreen” comes as standard), but support, whilst polite, is dreadful. Interesting omission though – an oversight or not worthy of review in your opinion?

    1. Adam Payne says:

      Hi Trevor,

      Webinar eo did not even cross my mind to be honest. Not an intentional omission. Thanks for letting us know about the though and the support . 🙂

  3. Matt Brown says:

    I got a lifetime deal for Webinar Ninja a few years back via AppSumo. I’m slightly ashamed to say I haven’t used it yet to host a webinar myself as yet. But I have been on several webinars hosted there and they’ve always run smoothly for me. They’ve added a lot of features over the time I’ve had an account with them, which is always good to see.

    1. Adam Payne says:

      Thanks for the feedback Matt. Good to hear you have had some decent experiences with Webinar Ninja.

  4. Hooda Kismet says:

    Wow Adam! I had no idea there were so many webinar platforms out there! I only knew about Webinar Jam and Go To Webinar. Thanks for this extensive list! Awesome post!

    1. Adam Payne says:

      Hi Hooda. Yep, there are quite a lot of choices!

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