One of the most common reasons why business owners and marketers do not adopt video marketing is the cost of video production.
Now, with free video editing software programs, basic editing skills, and a strong DIY spirit, you can create as many videos as needed for a whooping sum of zero dollars…or yen…or whatever currency you use.
Video is becoming increasingly essential for successful marketing.
All trends point to 2020 as the year you should be integrating video content with marketing efforts across your channels.
Your consumers love video content, and 87% of people say that they would like to see more videos from brands.
Cost is no longer an issue.
Many smartphones can now shoot in 4k resolutions, and there are several free editing software available to the public.
Mix in some creativity, and you can produce as many high-quality videos as needed.
Below is a list of 25 best free video editing programs to get started in 2020.
25 Best Free Video Editing Software Programs
- 1 25 Best Free Video Editing Software Programs
- 1.1 iMovie
- 1.2 2. Filmora
- 1.3 3. Openshot
- 1.4 4. Adobe Premiere Rush
- 1.5 5. Lightworks
- 1.6 6. Shotcut
- 1.7 7. Davinci Resolve
- 1.8 8. VSDC Free Video Editor
- 1.9 9. Blender
- 1.10 10. Avidemux
- 1.11 11. HitFilm Express
- 1.12 12. InVideo
- 1.13 13. Machete Lite
- 1.14 14. Loopster
- 1.15 15. Kapwing
- 1.16 16. Videopad
- 1.17 17. ClipChamp
- 1.18 18. Windows Movie Maker
- 1.19 19. WeVideo
- 1.20 20. GoPro Quik
- 1.21 21. Freemake Video Converter
- 2 Free Video Editing Software for Mobile
iMovie is Apple’s free video editing software available to all Mac users.
It’s perfect for beginners, and also provides features and functionalities that a professional video editor would appreciate.
There are various themes and trailer pre-set which can be applied to your videos easily.
iMovie also has this cool feature that allows you to remove background noise from your video.
Cons: This software is only available to Mac users and its interface cannot be customized to personal preference.
Wondershare Filmora is one of the most popular free video editing programs.
It offers a wide range of video and audio editing tools and visual effects.
You can also edit 4K videos using this software and achieve a cinematic finish with its motion graphics tools.
The mixing and filtering capabilities of this software rival that of paid ones. It’s simply too good.
Filmora can also be used to make slideshows for presentation style videos.
Both Windows and Mac are supported.
Openshot is a professional but easy-to-navigate editing tool.
It can be used for the basic cropping, splitting, audio, watermarking, special effects functions, and more.
It allows for unlimited tracks, and can also be used to create 3D animations.
My favorite feature of this software is that it is available in 70+ languages.
People from all over the world can use Openshot without needing to translate every small command.
Cons: You need to use plugins for some effects such as 3D animated titles.
This tool is not completely free.
Adobe offers a free version that can be used to streamline your basic video editing needs.
This app is perfect for online creators that only need to edit and cut videos.
Remember that this tool takes its core parts from Adobe’s suite of editing tools.
Rush also provides cool motion graphics and audio mixing effects.
The app is available for downloads on both PCs and mobile devices.
Cons: The features of the free version are limited.
If you plan to explore some complex editing styles, this may not be the best option for you.
Lightworks is perfect for everything from social media videos to high-quality productions.
It has a simple interface that is easy to adapt to, with a host of tools to explore.
It offers ready-to-use effects and a full library of royalty-free audio and video content to choose from.
Lightworks is available for download on Windows, Linux, and Mac.
Cons: 4K video editing is available but cannot be accessed with the free plan.
Shotcut has been around for over a decade, free of charge to the public.
It supports hundreds of video and audio formats and resolutions up to 4K.
It’s not the fanciest in the interface department, but it hosts some powerful tools.
Shotcut also offers a vast library of video and audio filters to users.
Cons: Shotcut doesn’t offer a lot of video tutorials to introduce users to its wide range of tools.
However, you can find some tutorials from community members on YouTube.
Davinci Resolve was aptly named.
It is a robust system that allows users access to tons of editing tools needed to create high-quality videos.
It provides color correction, facial recognition, audio scrubbing, image stabilization, and other features that you wouldn’t expect to see in a free tool.
The platform boasts of over 250 tools, which is more than anyone needs to create high-quality videos.
One special feature of this tool is that you can include videos from DVD.
Not the most popular need, but it could come in handy for special events.
VSDC provides the basic video and audio editing tools you need for a good quality finished product.
It also offers a non-linear video editing system so you can work on different sections at your own pace.
This tool is easy to adopt and provides a wide range of pre-set effects and transitions for beginner editors.
Blender is known for its compatibility with Linux but is also available for Mac and Windows.
It’s also known as the go-to free software for animation.
This is an advanced tool, but if you’re interested in using animation in your videos, here’s a great place to start.
Like every other editing software, Blender offers video splicing tools and a pre-set range of effects.
It also offers adjustment layers, speed control, audio scrubbing, and more.
Cons: There have been complaints in the past about slow rendering speed for HD videos.
Avidemux is an open-source video editor for anyone looking to perform the basic editing tasks.
It is perfect for simple cutting, filtering, and encoding.
This tool is completely without fluff. It offers cut-dry functionalities and an interface that is easy to adopt.
The creators also provide wiki docs, screenshots, and a forum page to give users access to as much support as possible.
Avidemux is available for Linux, Windows, Mac, and BSD.
Cons: If you’re looking for fancier, more complex tools, this may not be the best software for you.
While upgrades are provided, it doesn’t seem like the creators will be rolling out new features soon.
11. HitFilm Express
If you need a VFX tool to make gaming-style videos, HitFilm is the best available free option.
It could also be used creatively to turn a simple video into an animation-style product.
HitFilm has an extensive interface and will take a long time and a lot of practice to master.
Go for this tool if its specialized features are exactly what you’re looking for.
The software is available for Windows and Mac.
InVideo is a paid-for software that also offers a robust free version.
With the free version, you can explore their full editing features and export up to 60 videos per month.
The tool offers video and audio editing features, a media library using several royalty-free platforms, and automated text-to-speech.
Cons: Videos exported will carry a watermark.
For the paid version, which comes highly recommended too, check out this InVideo review video.
13. Machete Lite
Machete Lite is the free version of a full video editing software.
It’s recommended for the simple editing functions; slicing, copying, mixing and adding or removing audio tracks.
You can also break up video content and save the fragments as different files.
Cons: This tool cannot be used to edit audio and is only compatible with AVI and WMV files.
Loopster is an online video editor that’s focused on making editing easy for everyone.
Its feature can be accessed online for free, or users can download the IOS or android app.
It can be used to splice videos, adjust angles, and add several effects.
The platform offers over 600 sound effects to choose from.
Its features are easy-to-understand with an interface built for beginners.
Kapwing is perfect for creating social media videos and witty, on-brand GIFs.
The free version offers access to all tools and downloads without watermarks.
Using this tool, you can cut and trim videos, add audio files, convert videos, apply filters, change speed, add loops, and a host of other functions.
Videopad is a great tool for absolute beginners.
It offers the simple editing features you need in a friendly interface.
It also supports editing and output for 360-degree videos.
Note that the company expects you to only use this software for non-commercial commercial purposes.
If you’re planning to put together a marketing video, you are ethically obligated to upgrade to a paid version.
For now, you can use its simple interface to practice your editing skills.
Videopad is available to both Windows and Mac users.
ClipChamp can be used to edit, compress, and convert videos.
Videos can also be recorded right into the software.
It is web-based, so there are no compatibility issues to consider.
ClipChamp offers customizable templates and access to royalty-free visuals and audio.
The basic requirements of trimming, splitting, transition, text overlay, and color balance are all provided.
This is an easy-to-access tool that is worth trying.
Windows Movie Maker was discontinued in 2017 but is now back (and better) for public use.
If you want to make a good-quality video without learning how to use complex software, this is a recommended option to explore.
WMM allows users to arrange and trim videos, add motion and 3D effect, lay texts, and add in music.
This tool can also be used to create presentation-style videos.
It’s a simple and efficient video editor for editing newbies.
WeVideo is another online, browser-based video editor that is effective for basic editing needs.
It offers over 30 video effects, cutting and splitting, color correcting, and text titles.
It is also compatible with green screening.
With WeVideo, you can export videos directly to your YouTube, Facebook, or Twitter pages after editing.
20. GoPro Quik
Quik was designed to give GoPro videos that custom touch that we’ve come to expect from adventurous creators.
If you have a reason to record with a GoPro, this editing software could be helpful.
It offers the ‘HiLights’ feature which helps the editor find the best moments in long footage quickly.
It can be used to trim and also offers gauges to show speed, elevation, and GPS when shooting fast videos such as biking or snowboarding.
There’s a premium version available, but the most important features can be accessed for free.
Using free video editors comes with limitations.
Such as restrictions on the video format you can upload to the editor, or download from it.
This is where video converters such as Freemake come in handy.
Freemake allows users to convert videos between 500+ formats.
It’s completely free and there are no hidden paywalls.
Free Video Editing Software for Mobile
Splice is one of the top-rated mobile video editing apps.
It can be used to trim and crop videos, add music and create transitions.
The app also offers several effects for users to select.
Splice integrates with audio libraries including iTunes, making music selection and upload a lot easier.
It’s easy to use when creating social media videos that don’t require much work.
IOS and Android apps are available.
Promo.com caters to all, but it was created specifically for developing marketing videos.
This tool offers over 2500 video templates with access to millions of royalty-free visual content from their partners.
Its developers claim that Promo.com is the perfect tool to create short ads, product videos, and social media videos.
All features can be accessed on iOS mobile, Android, and the web.
Cons: Videos downloaded with the free version will carry a watermark.
The concept behind Horizon is simple: it lets you capture videos horizontally.
While vertical videos are popular on social media, some video formats require horizontal clips that some may struggle to capture with mobile devices.
With Horizon, you can get the perfect shot and add effects such as slow-mo, real-time filters, and use the tilt-to-zoom option.
Horizon is available on the Apple and Android stores.
25. Lapse It
If you’re looking to create a timelapse of an event or record your sunrise view, Lapse It is your go-to app.
It uses the full potential of a smartphone camera to capture the best quality video you can afford.
Users can also import videos and add the lapse effect as needed.
The Lapse It app is available on Apple and Android devices.
Whether you’re an editing newbie or a seasoned pro, the list above features several video editing software you can start using today.
We hope this selection is enough to guide you towards the perfect editing tool for your needs.
PS…Please share this post so that others can learn about all the wonderful free tools out there.