Last updated on August 27, 2020

Over the years, YouTube has become an important platform for any brand’s or company’s marketing efforts.

There are various ways to promote a brand or product on the platform.

This varies from product placements in creators’ videos to ad placements in videos or side-bars.

You can implement these methods to get your brand in the eyes of your audience. 

There’s no denying that YouTube has grown to become a leading online video platform in the world.

The platform is swamped with millions of channels of various genres and content types. 

Marketers and brands are increasingly recognising the power of YouTube advertising, also known as YouTube ads.

As a result, YouTube keeps generating a lot of ad revenue.

It does this while placing brands and products in the eyes of the respective target audiences.

In the fourth quarter of 2020, the worldwide ad revenue of YouTube was at $6.89 billion – a significant increase over the years.

In America, for example…

YouTube will create 5.56 billion dollars in ad revenue in 2021 alone.

Way more than they made from ads in 2020.

Tons more people are buying more ads in a variety of formats.

If you want to stay ahead of your competition, you need to harness the platform’s advertising feature. 

Here are 10 YouTube ad statistics and facts: 

• YouTube’s Large Ad Revenue

YouTube’s worldwide advertising revenue was at almost $19.77 billion in 2020.

Studies have shown that this indicated a significant increase from $15.15 billion in the previous fiscal year.

These are not merely numbers.

They indicate the degree to which marketers and advertisers are recognising the power of placing their brands on the platform.

This leads to pumping money into ads to achieve successful results.

Consequently, advertising on YouTube is viewed as an investment. 

• Ad Formats

Various advertising formats can be implemented on YouTube.

From in-video advertisements to small banner ads, advertisers can decide which works best for campaigns.

However, we can pay attention to the fact that 70% of short advertisements have a significant influence on brand awareness.

Viewers tend to have a short attention span, especially when platforms push videos they didn’t subscribe to in their faces.

It’s easy to quickly skip an ad when it’s too long or considered boring.

This is why advertisers are now creating 5-second non-skippable ads to deliver their brand message.

This technique prevents viewers from skipping the ads. 

• YouTube Ads Drive Action

Brand placements on YouTube not only lead to awareness but also drive action from customers.

Marketers can utilise video ads to bring about actions from potential customers, both offline and online.

70% of YouTube users from a study admitted that they bought items from a brand after exposure to it on the platform. 

• Targeting Ads to People’s Interests and Intent

Targeting advertisements to interested viewers or an audience is an important recipe for success.

When you create ads that are relevant to a person’s intent and interests, it drives success.

A study conducted by Ipsos and Google revealed that ads targeted at people’s intent do better than those that only target demographics.

There’s a 32% higher ad recall lift and 100% buying intent lift.

This indicates that marketers should create more ads that target the interests and intent of potential customers.

• YouTube Has a High ROI for Video Marketing

Amongst various social platforms used for video marketing, YouTube has the highest return on investment (ROI).

A study from Biteable revealed that YouTube’s ROI for video content was at 35%, followed by Facebook’s 26% and Instagram’s 18%.

 

Marketers were the subjects of this study.

From these numbers, there’s no denying that marketers need to implement YouTube as part of an effective video marketing strategy. 

• Custom Ad Budgets

Marketers and advertisers can take advantage of YouTube ads irrespective of the brand’s budget.

YouTube ads cost about $0.10 to $0.30 per action or view on average.

The figure is determined by a number of factors such as the ad objective, watch time and targeting.

In the ad space, there’s an average budget of $10 daily on YouTube ads.

This indicates that the platform is not reserved for only big advertising spenders.

• Optimise Ads for TV Screens

As much as many users watch videos on their mobile devices, people are beginning to watch YouTube on their TVs more.

 

Google reports reveal that there’s a 35% increase in advertisement recall for YouTube ads shown on TV screens.

Also, it reveals a 47% boost in buying intent.

Advertisers can now control and optimise their ads for smart TV screens.

There is a need to leverage the knowledge of a growing TV viewing of YouTube.

Marketers, advertisers or just anyone looking to reach an audience can add TV screens to their device-type targeting. 

 

 

• Avoid Creative Fatigue

Did you know that creative fatigue can significantly affect the success of your ad?

This means that an advertisement can become ineffective because the audience has seen it too many times.

 

To avoid this, YouTube suggests that advertisers should create shorter ads, tweak video elements and rotate video ads.

All of these can help to improve your ads view rate and lead to responses to your call to action.

An ad campaign or strategy will be ineffective and unsuccessful if users constantly ignore or skip it. 

• TV Viewers Have a Higher View Through Rate

One of the biggest worries for advertisers is that viewers will skip their ads.

Interestingly, a study revealed that people who watch YouTube on larger screens will more likely watch ads.

People who watch YouTube videos on their TV had an average view-through rate of 56.8%.

From the study, this percentage was more than 50% greater than other channels or devices like tablets and phones.

Users who watch videos on their phones were more likely to skip ads, despite mobile viewers being higher in number.

• A Large Number of Users

YouTube has over 2 billion users.

This number alone signifies the opportunity provided for small and large scale businesses to showcase their products.

Marketers recognise the opportunity here.

This is why 89% are introducing YouTube to their marketing strategy.

Even while targeting peculiar audiences, YouTube allows you to place your brand in front of more eyes compared to personally-owned platforms.

Besides, YouTube provides the option to utilise different ad formats.

These include overlay ads, bumper ads, discovery ads, skippable and non-skippable ads. 

These statistics and facts are important pointers to assist in creating effective YouTube ad strategies.

They also indicate the direction in which the advertising industry is moving, especially concerning video advertising. 

 

 

To be a successful content creator on YouTube, keyword research is a necessary strategy.

It involves finding which words or phrases people use in finding content online.

It not only involves finding these phrases, but also involves finding which ones are used most frequently, and in what forms they are used.

YouTube Keyword Research Guide

Proper keyword research helps you plan your content and create catchy titles that rank high in search engine results. 

How often should you do keyword research?

Languages are constantly evolving, and as a result, the words people use in finding what they need will change.

For this reason, keyword research should be done regularly to stay on top of trends and keep your content relevant.

Ideally, you should conduct keyword research whenever you want to create a new video.

You can also research old videos a while after publishing them to see if you need to update your titles.

Why YouTube Keyword Research is Important

Every day, people watch over a billion hours of videos on YouTube.

Also, YouTube on mobile phones reaches more people in the 18-34 year old demographic in the United States than any TV network.

 

Based on this, it goes without saying that there is a vast audience for your content on this platform.

Without keyword research, it is be difficult for you to know what your audience is looking for.

Then how to create titles and content that will attract and keep their interest.

To get your videos to the right audience, however, you would also need to appear at the top of the search results.

Keyword research also comes into play here as you can optimize your video using relevant phrases and increase your ranking in the search results.

Knowing that keyword research is important, how do you go about it?

How to do YouTube Keyword Research

YouTube keyword research begins with one or many starting points.

These starting points are known as Seed Keywords.

Seed keywords are used as building blocks for the keyword strategy you will develop during your research.

You could base your seed keywords off a lucky guess related to your niche, or come up with them by answering a few questions.

• What is your website about?
• What do you promote?
• Are you clear on what keywords you want to rank for?
• What keyword ads would attract you?
• If someone were just beginning to research your niche, what words would they begin with?

Alternatively, you could build your list of seed keywords using YouTube’s auto-complete feature.

Whenever you type in something in the YouTube search bar, you have probably noticed that YouTube suggests search options for you related to what you have typed in.

This would be great for finding seed keywords too. 

 

After building a solid list of seed keywords, you will then have to determine just how popular each one is.

And how difficult it would be to rank them in the YouTube search results.

For this part, you could choose to use the autocomplete tool as well.

For example, if a keyword is suggested by YouTube, it is obviously because it is popular.

However, longer keywords are usually not very competitive, which makes it easier for you to rank for them.

If you do not fancy using auto-complete, you will need to use a YouTube keyword research tool.

Let’s have a quick look at some of these tools and how to use them.

YouTube Keyword Research tools

TubeBuddy

TubeBuddy is an extension browser for chrome that includes a sidebar to YouTube’s user interface with additional information about keywords.

The Search Explorer feature shows an estimate of the global search volume, competition, and rates keywords out of 100.

 

This keyword score is expected to convey how useful it would be to target a keyword-based on its search volume and competition.

While it is possible to use this tool for free, its free version has some limitations.

Another important thing to note is, the prerequisites for ranking competition are not stated, so it may not be accurate.

You can check TubeBuddy out here.

vidIQ

Much like TubeBuddy, vidIQ is a chrome extension that includes a sidebar to YouTube’s user interface with additional information about keywords.

Most of its features are similar to those of TubeBuddy, and it can be used for free if you are comfortable with having access to only a limited number of videos.

Like TubeBuddy, the parameters for ranking competition are not stated, but it does show statistics for other videos.

Things such as the video’s total amount of engagements across social media, view velocity, and views.

A useful difference is you can export video tags to CSV without having to add it to a tags list first.

Morningfame

Morningfame is a tool focused on YouTube analytics and keyword research.

It requires an invite to be used and is free for the first month.

Here is an invite code for you to save you asking around: https://morningfa.me/invite/lqv4nq46

Afterwards, you will have to pay a few dollars monthly to keep using it.

 

Keyword research with Morningfame takes place in four steps.

• First, choose a topic for your video. You can either enter a topic or paste a link to a video similar to what you have in mind.
• The tool will create a list of keywords and you can select which ones are relevant to you and categorise them into which ones are good for larger and smaller YouTube channels.
• Next, pick a keyword and you will see its Ranking Rating Opportunity based off its search volume. 
• The fourth step is a guide that assists you in writing a title, description and adding tags to your video. 

While this is a great tool, it is also important to note that the metric used in ranking keywords is quite simple and does not factor in many other variables.

Also, the tool does not tell the actual search volume of a keyword, but a number that indicates whether the search volume is high or low.

Grab a free PDF overview here [No opt-in reqired]

Intent – The Secret Sauce

It’s vital that you understand the 3 main types of keywords and how to get the best results from them.

 

What you want to identify keywords that are going to make you money, you want to go and identify keywords that you could potentially rank for.

As well as find keywords that do have commercial value

“The winner or the loser of the game is actually being determined even before the athlete or the boxer walks into the ring.”

This is an area that can make or break your YouTube marketing.

You’re going to spend a significant amount of time in this specific area.

Some of these steps are going to be manual, unfortunately.

Informational Keywords

Essentially these keywords are of people looking for information.

They’re not really at that stage yet where they are ready to buy something.

Examples of informational keywords:

• Best perfume for ladies
• How to lose weight in 21 days
• What is the Best Stretch for a bad back?

So, what is the objective, or what is the goal, when you’re wanting to rank for informational keywords?

Ideally, your objective should be building an email list.

If you’re looking to get ranked for informational keywords such as Best perfume for ladies or  and immediately you try to sell something, your conversion rates are going to be low

Folk are not at the stage where they’re looking to buy.

Sure you may make some commissions but the overall rate will be low.

When you’re ranking for informational keywords the objective should be to build a list.

The best way to do this is offering a simple lead magnet as a call to action.

A sample of this in action can be found here: https://youtu.be/XAmaCWhGX7o

Comparison Keywords

Okay, someone has searched for Best perfume for ladies.

They have now made a decision, after looking at all the different types of perfumes out there for ladies.

It’s come down to Michael Kors and Yves Saint Laurent Black Opium, and they want to know which is the better product.”

Yves Saint Laurent Black Opium versus Michael Kors or a Michael Kors versus Yves Saint Laurent Black Opium.

And this is at the point where they are in the mix where, if you nudged them a little bit, they might be tempted to buy.

So now your objective can be more towards offering value and then selling a product

You can expect your conversion rates to be a little bit higher if you’re ranked for comparison keywords and asking people to buy as opposed to you ranking for an informational keyword and asking people to buy.

Why?

Because this is at the stage where people are already deciding, “Okay, which one am I going to buy?”

Buyer Keywords

An example of what is a buying keyword, when it comes down to people typing online, would be:

• Yves Saint Laurent Black Opium review
• Yves Saint Laurent Black Opium discount code

These are different types of buying keywords.

These are the type of keywords where you’re going to have the highest conversion rates, in terms of people buying.

As opposed to out of the other different types of keywords.

And, yes, the objective of ranking for these buying keywords is to, ultimately, sell a product.

 

More often than not what I found is that people have already made a decision that they’re going to buy.

What they really want is they want to have that little bit of assurance.

They want to have you to push them over the fence.

Summary

There are many other available resources to assist you in keyword research.

Finding the right one may take up a fair bit of your time, but it takes a lot of guesswork out of your work and leaves you with better results. 

For more information on the best YouTube tools, then we have a great article here.

Other than that, we would love to hear your thoughts below. 

 

 

 

 

 

 

 

 

 

 

YouTube’s algorithm is a real-time feedback loop.

It decides which videos to suggest to viewers based on their interests and what they have been watching.

YouTube takes note of what these users engage in, what keeps them occupied, and recommends similar videos based on the statistics.

As a YouTube creator, the algorithm is something you should take special note of.

Understanding how it works is vital to having your videos ranked highly and getting engagements as well. 

How the YouTube Algorithm works in 2021

More importantly, the algorithm is ever-changing.

As long as both creators and viewers keep feeding the YouTube system with data, it will continue to learn and adapt.

A big part of your job is to do the same.

In this article we will discuss how the YT algorithm works in 2021 and what this means for YouTube creators.

YouTube algorithm 2021- Average Standards

 

• Ensure your watch time is above 50%.

For a really long time, YouTube promoted videos based on how many times they got clicked on rather than how engaged they kept viewers.

However, that has changed somewhat.

If a video’s watch time is low, YouTube will automatically show it less. 

YouTube’s algorithm gives prominence to videos that have a significantly higher watch time.

If you have a watch time that is generally over 50%, it sends the message to the algorithm that viewers find your videos interesting, and will spend more time watching them.

This will make the algorithm recommend your videos to more people with similar interests.

Here are a couple of ways to increase a video’s watch time.

What Can You do?

• As a YouTube creator, your video will need to capture the attention of your viewers for as long as possible.

To achieve this, your videos will have to contain as much information as is needed to cover its topic, while being as short as possible.

 

You would not want to have a video with 15-20 minutes of content just because it is the norm.

Ensure your videos follow structured guidelines, or even write a script.

This way, your video contains all the necessary information and does not have to be too long. 

• Also, you can increase your watch time by making your video more interesting using special effects and edits.

This makes the video a lot more interesting and holds the viewer’s attention for longer.

• Increase your click-through rate.

Your click-through rate refers to the rate at which users click on your video whenever it is displayed on a page along with other similar options.

 

About 50% of YouTube channels have a clickthrough rate between 2-10%.

If you can get your numbers to the higher end of that scale and beyond, you will make the algorithm work for you and have your videos recommended to a larger audience.

There are a couple of ways to improve your click-through rate. 

• Design your thumbnail using contrasting colours as opposed to neutral colours.

Colours like dark red, cream and white generally blend in with YouTube’s aesthetics, and these colours are often used by YouTube creators.

You would want to use colours that directly contrast to these so that viewers will be drawn to click on the video.

 

• Use an attractive title

What do viewers stand to gain from watching your video?

Draw them in with your title.

A lot of YouTube creators make use of clickbait, but the updated YouTube policies are cranking down on videos like this.

Instead, you could use a title that answers a particular question, adds value and impacts on the viewer.

Adding numbers, dates and square brackets also helps.

Emojis also help, but do not overdo it.

• Monitor your post velocity

YouTube monitors the first 24 hours of your video to see how much engagement you rack up.

 

It then shows your video to more people based on how well your video does during that period.

This is because more engagement sends the message to the algorithm that your video is more engaging.

And YouTube wants people to spend more time on their platform. 

What does this mean for you?

You will have to ensure that your video gets as much traction as possible during the first 24 hours after posting.

Doing this will prompt the algorithm to recommend your video to more people.

You can increase your engagement within the first 24 hours by sharing across your various social media channels.

• Consider what your audience wants

YouTube does not rank videos solely based on how good they are in reality, the algorithm is interested in what keeps users glued to their screens.

 

You may have to study content trends and statistics from creators who have high rankings so as to tailor your content to suit the audience and in turn drive up your engagements.

Here are some tips

• Pay close attention to your past videos

Monitor the rate of engagements you get on your videos.

If you notice a trend that suggests that some videos are more appealing to the audience than others, find a way to implement it in future videos.

The YouTube algorithm also recommends videos to viewers based on what they have liked in the past, you could use this in your favour.

• Publish frequently

YouTube also gives preference to creators who are active on the platform.

For this reason, try not to go long periods without posting and engaging content from other people.

• Post at times when your audience is likely to engage

Use your analytics to determine an optimum time for making your videos public.

This way, the viewers actually click on your video when they get the notification. 

• Engage and grow your YouTube community

Reply to comments, talk and engage opinions from your audience.

If it is possible, hold meaningful conversations.

Extra YouTube Algorithm Considerations

• Channel authority

A channel with no subs will struggle to  survive no matter what.

While subscriber count is a vanity metric, if you are able to generate a decent  following, you will get more views.

This helps your SEO which in turn helps you get exposure.

• Off-platform efforts

Embedding videos on other websites can increase the number of views.

These are counted by YouTube.

Some of the channels mentioned here have a huge subscriber base despite most of their promotional efforts being on places like Facebook.

Summary

While it may seem like a lot of work to understand and work with the YouTube algorithm, it is mandatory that you do.

YouTube rankings are determined by its algorithm 70% of the time.

Having the algorithm on your side places the odds in your favour.

The YouTube algorithm gets adjusted frequently, so you will want to keep yourself updated on the latest trends and regulations.

Also, bear in mind that all the work and planning will be in vain if you fail to keep to the rules and end up losing all your hard work.

 

 

 

 

The guidelines for the YouTube Partner Program are constantly changing.

And every YouTube creator must follow these changes closely.

Beyond access to support, creators also need this partnership to earn revenue from ads displayed over their videos through monetization.

It is not uncommon to see YouTube channels get terminated as a result of violating their policies.

Since September 2020, YouTube has terminated over 8,000 channels for this reason [1] and will continue to do so.

So, if you want to keep creating and earning from YouTube, you will have to follow their terms of service.

In this article, we will consider some important guidelines you need to bear in mind regarding creating on YouTube and monetization of your videos.

Important 2021 YouTube Monetization Guidelines

Let’s have a look at some of the 2021 guidelines for YouTube monetization and see what they mean for your channel.

To monetize on youtube, your content has to align with all their policies.

Let’s have a look at some of these policies.

YouTube videos cannot contain any claims that the 2020 US presidential elections were rigged.

This means that any video that suggests voter fraud or that a candidate won due to counting errors or software glitches will be erased.

They’ll be marked as a violation by that channel.

Fake engagement tactics are strictly prohibited.

Practices such as exchanging subscriptions or hosting giveaways to get people to subscribe to your channel and grow your audience are no longer acceptable.

If your call-to-action for a giveaway outrightly states or suggests that you want to get subscribers, it would be a violation of YouTube’s fake engagement policy.

Having over 1,000 subscribers does not necessarily mean that you will be verified as a YouTube creator.

YouTube has added a few more requirements for content creators looking to get verified.

Here are the new criteria for YouTube verification:

YouTube must confirm that you are an actual person or public figure.

In other words, you must pass the authenticity test. 

A few extras:

Your channel should not be similar to popular YouTube channels.

Also, your channel must have a description, icon, as well as content that is actively sought out on YouTube.

 If your channel meets those requirements, you can go ahead to apply for verification.

• Your YouTube thumbnail should not be misleading.

Quite often, YouTube creators use their video title and thumbnail to pique the interest of viewers and rack up views.

While in itself, there is nothing wrong with this, the problem comes when your thumbnail advertises something that is not in the video.

And also, the more obvious restriction on thumbnails with violent or pornographic images will continue to be enforced.

• YouTube channels marked as ‘child friendly’ will no longer be allowed to host any form of adult-related content.

Some new child-related privacy laws are being enforced.

The reason is that Google and YouTube are forced to pay 170 million dollars for allegedly violating child privacy laws in 2019.

[2] Here is what this means for YouTube creators:

As a YouTube creator, you will have to clearly state the age range of your target audience. 

Already existing videos will need to be reviewed and marked either kid-friendly or otherwise.

Content for children?

When you tick the box that indicates that a video is for children, it prevents YouTube from displaying personalized ads over them.

You will have to tick this box for all existing videos on your channel, no matter how many.

There is some obscurity as to what defines a kid-directed video.

YouTube defines it as a video suitable for children 13 years and above.

As a YouTube creator, this is an area where you will have to tread carefully and keep researching to stay updated.

If your video is targeted towards children while containing content unsuitable for kids, you might have to pay a fine of up to $42,530.

The same goes for videos that are marked as containing mature content, but YouTube considers kid-friendly.

Also, you might have to pay fines if your video is animated but contains mature content or themes.

Seeing as revenue onYouTube comes from ads, as a YouTube creator, you will have to decide whether to stop creating kid-friendly content or not.

Security guidelines

• Ensure you have 2-step verification enabled on your google account.

This means that your account should be protected with both a password and an additional account.

Failure to do this will result in a delay in having your application reviewed.

Your channels must have at least 1,000 subscribers and 4,000 valid public watch hours.

This threshold exists because YouTube needs to know that your channel offers enough valuable content before you gain access to monetize your videos.

Only after meeting this requirement can you apply for the YouTube Partner Program.

Once you meet the threshold, sign the YouTube Partner Program terms.

You can set a reminder if you want to be notified when you meet that threshold. 

Ensure that you do not have more than one AdSense account.

Naturally, to get paid you would need to set up an account with google ads.

You should not have more than one and it should be connected to your YouTube account.

After signing the terms of use for the YouTube Partner Program and linking your AdSense account, your application will be put in a queue for review.

If your application is accepted, you can start earning.

However, if your application gets rejected, you can review your channel for any violations.

Then you can submit another application in 30 days.

If your channel has not uploaded new content in 6 months or more, there is a possibility that monetization may be disabled.

 

The YouTube Partner Program keeps expanding.

So support is focused on creators who are active and engage regularly with the community.

A Side Thought

So many people view YouTube monetization as the holy grail This is something that personally, I have never understood. Click To Tweet

There are many other ways to make money from YouTube:

• You can learn how to do affiliate marketing.

 

• Direct people to an e-commerce store.
• Utilize YouTube ads to drive leads and sales.
• Utilize Youtube as a lead generation machine.

 

 

To my mind all of these are better than monetization.

In fact, unless you have a super huge channel, you’ll make less from monetization and it will disrupt the viewers experience.

So think wisely before you make this your goal.

Summary

YouTube can be an amazing platform for video content sharing.

But it cannot be overemphasized that you need to be very mindful regarding their policies and guidelines so as not to violate any.

Also, YouTube policies are constantly changing and as such you need to keep up with your research to stay abreast with the current trends.

 

One of the most common questions that I get asked is, “How can I take advantage of YouTube?

I want to set up a channel.

I want to make some videos without appearing on camera.”

A lot of people are just shy.

People are worried about how they look, how they come across or their accent.

There are tons of reasons why people don’t want to appear on camera.

How to make videos without showing your face

So, In this post and video, I’m going to show you some very successful channels that you can model.

If you want to know how to make videos without showing your face, this is for you.

So, let’s have a look.

Profitable Faceless Channels

Natural Cures

So the first channel I want to show you is called Natural Cures, which is a very successful channel in the home remedies niche.

They’ve got just over 3 million subscribers.

And the thing that you want to take away from this channel is the consistency.

They release a new video every day without fail. 

These guys are super consistent and they’ve been consistent for several years.

Now when they first made their first video, they of course didn’t have any following, no views, nothing.

So don’t compare yourself to where these guys are at now.

But this has just proved that with consistency, you can grow a very big channel without ever showing your face.

Now, if we look at one of their videos:

 

So you can see it’s very, very simple.

They just have images and a voiceover.

Now the voiceover is always the same person.

I do not know if it was the same person many years ago, but it’s not an automated voice.

It’s a real voiceover.

And it’s a very calm, soothing voice.

What’s more, they just use stock images.

Now later on, I’ll show you how they make these videos.

It’s very, very simple.

Animal Facts

Now, a different channel I’d like to show you is this one.

This is called Animal Facts.

It’s a smaller channel.

It has 130,000 subscribers, but they too are very consistent when they upload videos.

Now, not necessarily every single day, but they upload a video at least once a week.

And they’ve been doing so for a long time.

So, while it is a smaller channel, 130,000 subscribers is not bad.

Let’s have a look at one of their videos. 

  

Again, all we have is somebody reading a script.

And we have different clips of animals and pets, that have either been sourced by themselves, maybe they’ve had them sent in by their fans or their reader base or viewer base.

Or maybe they’re using stock photos?

We don’t know right now.

But again, anything in the animal niche, you can delve into without having to appear on camera.

Just check out this channel for some inspiration.

Skinny Recipes

Now, a different one here.

If you want to get into the cooking niche, we have a channel called Skinny Recipes.

In this particular channel, which has one and a half million subs, this lady, she just records herself cooking, but you don’t see her face.

That’s the key thing.

So although you may hear her voice, you may see what she’s doing, her face does not appear.

The key thing that you can take away from these channels is consistency.

And that is so important if you want to grow a big YouTube channel.

So here’s one of her videos.

 

All we can see is her hands and she’s cooking, she’s preparing something and she’s speaking as well.

So it could be simply her recording the recipe and then adding a voiceover later.

Again, this is very easy to do.

You can record these kinds of videos using your iPhone or you can put them together using any video editor.

I advocate a free tool called Audacity, which works on a Mac or a PC, to record your audio and then add and sync later on.

5-Minute Crafts

A different channel here we have is called 5-Minute Crafts.

This is a huge channel. 

And they’ve got a bunch of videos.

Now, their thumbnails; you may think, “Well, they look great, but I can’t create them.” You can create these for free using a tool called canva.com.

You can create a free account.

So let’s look at one of their videos here and press play.

 

Again, music in the background.

You want to make sure that you use royalty free music so that you don’t get a claim by YouTube.

And again, it’s just them videoing staff being done.

Their face is never on camera. 

Improvement Pill

A different niche here, Improvement Pill.

The guy behind this is called Craig.

And he’s been running this channel for a while and 2.12 million subscribers.

This is how to basically improve yourself, lead a better life.

There’s lots of different kinds of themes and topics, but he’s got a great following.

Like all of these channels, everybody starts from the same position.

And if you go back to the start of these channels and watch their first videos, you will see the difference in quality.

When people grow and they get more income, they can afford to invest in voiceovers, maybe in high-level tools.

Maybe they can hire an editor to create better looking videos. But when you get started, you don’t have that luxury.

Let’s watch one of these videos here.

 

 

Okay.

So I don’t know who does the actual voice, but it’s a real person.

And it’s the same voice for almost all of these particular videos.

These videos are a little more advanced than say the Natural Cures videos.

But again, it doesn’t really matter.

They do a good job.

If you want to invest in tools that can do this, there are tons of video creation softwares.

Screen Recordings

This is what a lot of people do if they don’t want to invest in certain softwares.

They just record their screen which is great if you want to demonstrate how people do things.

So if you want to do anything technical, whether it’s something to do with WordPress or video editing or anything where you can show something happening on screen, that’s a great way to make videos without ever showing your face.

And that’s what this guy does.

He makes a bunch of videos. 

Now, of course, there’s a little bit of a caveat and a lot of these styles of channels, and there are lots of these channels, earn X amount of dollars per hour doing this and doing that.

If these videos were really true, then you kind of think to yourself, “Why wouldn’t this person be doing that rather than uploading videos?”

And they probably make most of their money by selling courses and not actually doing this stuff.

So I’m not saying all of these videos actually work if you actually want to follow what this person teaches.

But for channel growth, again, consistency is key.

Make videos without showing your face

So, you get the idea.

There are tons of ways that you can make money on YouTube, build a channel, build a following, without having to show your face.

But you have to realize that with all of these channels, the key thing is consistency.

These people have put in a lot of work.

 

It’s not about the video quality, doing your keyword research and understanding topics that your audience would want.

And then making videos on those topics again and again, and again.

You will get better with optimization and ranking and video quality and the thumbnails over time, but you have to get started.

Recommended Software

Now I will show you a really cool software that you can use to get started.

Some of you may know this already.

It’s called Vidnami.

And this is a great way for you to get started without any technical skillset and make videos without you ever having to appear on camera.

Here you can read a full Vidnami review: https://beerswithadam.com/vidnami 

The reason I like Vidnami is, well, there are a couple of reasons.

Number one, they have tons of stock footage and clips and music that you can use.

So you don’t have to really go and find images, find video clips, and you don’t have to find music that you can use in your background.

If you want to record your audio, which I highly recommend, you can upload it to Vidnami and you can sync it with your slides.

It’s simply a case of you copying and pasting your script into Vidnami and it’s just clicking a few buttons.

And then if you want to add your script, you can.

Now they do have an auto-voice function, which I do not recommend.

It’s very robotic and you are not going to get the results that you want if you have those auto voices.

Because although you may learn to rank videos, people are just going to leave your videos really quickly, because nobody wants to listen to a robot with no intonation for five minutes.

I mean, who wants to do that?

Summary

I hope this video does remove any excuses.

“Oh, I don’t want to get on YouTube because I don’t want to show my face, so I’ll do something different.”

You don’t need to show your face.

Now, if you do show your face, great, fantastic.

I recommend that.

But again, these channels have proven that you don’t need to.

Last updated on March 1, 2021

There is a lot you can do with YouTube videos.

Among several options, you can choose to embed a YouTube video to your website.

Embedding a video from YouTube allows you to share as many videos as you want to your website at no cost.

The best part is, you will not have to worry about exceeding your website’s bandwidth because the data is managed by YouTube. 

But what exactly does it mean to embed a YouTube video?

Why should you do it?

How do you embed a YouTube video to your website?

Where should you place your video?

All these questions will be covered thoroughly in this article, so stick around.

What does it mean to Embed a YouTube video?

Embedding refers to the integration of links, images, videos, gifs, and other content into social media posts or other web media.

When you embed any content, it appears as part of the post it is embedded to.

This gives your viewers needed imagery, and it increases your post engagement.

Embedding videos simply means displaying it on a site different from where it is being hosted.

So, when you embed a YouTube video to a blog or website, it means that visitors on your website get to watch that video directly on your website although it is hosted on YouTube.

This way, viewers will not have to be redirected to YouTube to watch.

Why should you Embed a YouTube video?

More brands and marketers are choosing to be intentional with their video strategies.

A 2020 HubSpot study shows us that 87% of businesses use videos as a marketing tool [1]. Why is this?

Well, having both video and text content gives your visitors reason to stay longer on your website, especially when the videos that play next are relevant to your content.

When visitors spend longer amounts of time on your website, it could indirectly affect your SEO ranking.

This is because it sends the message to Google that your site contains a lot of valuable information.

And this could result in a higher ranking.

Also, seeing as most of the content consumed on the internet is in video form, showcasing these videos on your website would be a great way to connect with your visitors.

Sometimes, people find it easier to understand certain concepts by watching videos rather than reading.

Embedding videos to your website helps them see that you care about their satisfaction. 

Extra Reasons

Well, YouTube is the largest video streaming platform, so even if you do not have your own video to share, you are guaranteed to find lots of videos relevant to your niche there.

Also, embedding a YouTube video has been made super easy; in just a few steps, you are good to go!

Embedding a video works better than hosting it on your website because viewers get to have a lot more options for sharing and watching.

YouTube makes it easier to share videos with shortened links and options that share directly to several other social media apps.

Also, the option to downgrade or upgrade video quality might not be available to your viewers if you host it directly on your website.

Finally, embedding your video would mean that even people who might not come across your site can still get to watch your video.

For example, regular YouTube visitors. 

How to Embed YouTube videos

Now you know why you should embed a video, how do you go about it?

The good news is, you can easily embed a YouTube video to your blog or website.

By following these few simple steps listed below, you can embed your video in no time.

• The first thing you need to do is find the video of your choice on YouTube.
• When you find the video, select the SHARE icon under the video.

 

• Some options will pop up, but what you need is the embed code.
• Click the Embed option to get that code. 

There are some important things you should note when embedding.

• Firstly, if a video is restricted to a certain age-range, it will not play on most third-party websites. Viewers who click on such videos will be redirected to YouTube.
• Also, embedding YouTube videos on a child-directed website means that you have to self-designate the site. Doing this will ensure that Google does not display personalized ads on your site, and some of the features in the player might be disabled too. 

Where to Embed your YouTube video

After copying the code, what next?

You would have to return to your website’s content editor to paste the code.

This part is also fairly simple, and in a few steps, you should be done.

• If you use a content management system like WordPress, there is a feature called auto-embeds which you can use to get the embed code from platforms like YouTube and Vimeo.
• In your editor, find the section where you want your video to appear.
• All you need to do is copy the URL to the video and paste it to your content editor. The CMS will automatically fetch the embed code and embed your video. Then you can save the changes and preview before publishing.

You can also embed using your site’s HTML editor.

• In your editor, find the section where you want your video to appear.
• In that section, paste the code you copied on YouTube to embed the video.
• You should place your code after an already existing line of code, and do not forget to add quotation marks at the end of your embed code.
• You can adjust the height and width of the embed player so that it fits your website perfectly.
• Publish your changes, and just like that, you have embedded the video to your site. 

Summary

When embedding someone else’s video, always credit the creator and be careful not to infringe on copyright laws.

To be completely safe, ask if you can use the video before embedding.

And if you are contacted by a creator to take down a video, even after prior approval, do so immediately.

If you liked this post on embedding YouTube videos, then please share it and leave any comments below.

Last updated on January 11, 2021

We all know that holidays are great for marketing and sales.

During these periods, customers are more likely to pay extra attention to brands, look out for good content, offers, and discounts.

As a marketer, consider leveraging holidays to attract new leads, stay top-of-mind for your current leads, and make sales.

That being said, here are some important marketing holidays you should include in your 2021 calendar.

Let us have a look.

January

1st: New Year’s Day

It is a time for new beginnings, resolutions and promises.

This is the perfect opportunity to share your business’ goals for the year and reassure your customers about your commitment to meeting their needs.

23rd: National Handwriting Day

Host a fun competition, have your customers send you a handwritten note and award the best calligraphies.

 

24th: Compliment Day

Use this opportunity to let your customers know what you love about them.

26th: Spouse’s Day

Give your customers ideas on special things they can do for their spouses.

February

 

Monthly recognition: Black History Month

Celebrate black history month with your audience and acknowledge some of the faces of the movement.

1st: National Eat Icecream for Breakfast Day

Encourage them to eat a tasty dessert for breakfast.

3rd: Doggy Date Night

Encourage your audience to treat their furry friends to an indoor or outdoor date night.

4th: World Cancer Day

Use this opportunity to share facts and information about cancer to show your solidarity.

 

11th: International Day of Women and Girls in Science

Appreciate the women and girls in science worldwide!

14th: Valentine’s Day

Spread love to your audience and encourage them  to do the same. You could offer discounts and special deals.

17th: National Drink Wine Day

Encourage your drinking audience to kick back with a bottle of wine.

March

 

3rd: World Wildlife Day

Share some facts about wildlife varieties worldwide.

5th: Employee Appreciation Day

Let your audience know how much your business values its staff. Celebrate them!

 

8th: International Women’s Day

Celebrate women worldwide by offering them discounts and special deals.

19: National Let’s Laugh Day

Share anecdotes about your business and make your audience laugh.

20th: International Day Of Happiness

Make your customers happy by offering them sweet deals.

31st: International Transgender Visibility Day

Show your solidarity with transgender people worldwide.

April

 

1st: April Fool’s Day

Make your audience laugh by playing a light prank on them.

2nd: World Autism Awareness Day

Raise awareness and support people on the autism spectrum worldwide using your platform.

4th: Easter

Celebrate with Christians worldwide on Easter!

 

11th: National Pet Day

Solicit for pictures of your audience’s furry friends, you could even offer a prize to the cutest!

22nd: Earth Day

Share some interesting facts about our planet to your audience.

29th: International Dance Day

Have your audience tag you to fun videos, or trend a hashtag with dance videos.

30th: Honesty Day

Ask your customers for areas where you can serve them better, and consider their honest opinions.

May

 

1st: International Worker’s Day

Show workers worldwide that they are appreciated with special deals or discounts.

9th: Mother’s Day

Show appreciation for mothers worldwide with special mother’s day offers.

13th: Eid al-Fitr

Observe Eid alongside muslims worldwide.  

June

 

Monthly recognition: LGBTQ+ Pride Month

Show your solidarity and support for the LGBTQ+ community.

1st: Global Day of Parents

Appreciate parents worldwide with special deals.

5th: World Environment Day

Use this day to talk about the environment and encourage your audience to contribute to saving it.

 

7th: Western Australia Day

Observe this cultural holiday with your Australian customers.

8th: National Best Friends Day

Join your customers in appreciating their special person.

16th: International Day of the African Child

Celebrate African children worldwide and showcase some of their talents.

20th: Father’s Day

Fathers are amazing and deserve all the love. Help your customers celebrate their fathers with special offers.

 

July

 

1st: International Joke Day

Invite your audience to share a joke or two and rate them. Be gentle.

4th: America’s Independence Day

Celebrate with your US audience.

10th: National Kitten’s Day

Host a catwalk contest and reward the cutest kitten- if you can pick one!

 

14th: Bastille Day

Join your French customers in observing one of their most significant cultural holidays.

30th: International Day of Friendship

Celebrate the beauty of friendship by offering special friendship deals to your customers.

August

 

1st: National Girlfriends Day

Girlfriends, both platonic and romantic, are there when we need them. Help your customers appreciate theirs.

7th: Purple Heart Day

Acknowledge and celebrate the sacrifices that brave people in the US military have made on this holiday.

9th: Islamic New Year

Wish muslims worldwide a happy new islamic year.

12th: International Youth Day

If you have a young audience demographic, it wouldn’t hurt to offer special deals to them.

September

 

5th: International Day of Charity

Show some kindness by giving out useful items to those who need it. Remember to encourage others to do the same.

6th: Labour Day

Workers have kept the economy running all year round, show them love on labour day.

7th: Brazil’s Independence Day

Celebrate with your Brazilian audience, if you have a measurable one, on their country”s independence!

 

11th: 9/11 Remembrance

Join the US in commemorating the lives lost to 9/11.

October

 

1st: National Poetry Day

Everyone can be a poet with the right encouragement. Have your community members dazzle you on national poetry day.

3rd: National Boyfriend Day

Help people nationwide make it a special holiday for the men in their lives.

10th: World Mental Health Day

Remind your audience worldwide to treat their mental health kindly.

31st: Halloween

It’s a spooky time.

Get creative.

November

 

1st: National Cook for Your Pets Day

See who can come up with the best recipes for their pets.

7th: National Cancer Awareness Day

Use your platform to raise awareness about cancer.

27th: Black Friday

Everyone is expecting it.

So be sure to promote your offerings early, and get your team ready for the biggest sales day of the year. 

December

 

1st: World AIDS Day

Raise awareness using your platform.

14th: National Free Shipping Day

Need I say more?

24th: Christmas Eve

The night before Christmas, make it a magical experience for your audience.

25th: Christmas Day

Spread love and holiday wishes on Christmas.

Or simply take the day off.

 

26th: Boxing Day

Follow-up on your customers by asking how their holidays went.

31st: New Year’s Eve

The perfect time for resolutions and making goals. Share your goals with your audience and urge them to share theirs.

Summary

With this list, you should already have some ideas for your brand’s 2021 marketing activities.

There are a variety of holidays to choose from, so be sure to create monthly marketing campaigns that suit your brand and its audiences.

Remember to bookmark this page so you can find it easily whenever you need some more inspiration.

If you liked this post, then please leave a comment and share it with your friends.

Last updated on March 1, 2021

As an advertiser looking to create YouTube ad campaigns, there are several factors to consider.

It is important to place your ads in front of relevant videos if those ads are to yield results.

However, doing this manually is difficult and takes a lot of time.

Fortunately, many platforms take the work right off your hands, and in this article, we will take a look at a few of your options to see which works best for you.

Best YouTube Ads Software

All the softwares we look at have one core feature and that is the ability to find videos that you are allowed to place your ads in front of that are targeted to you.

But to be a success with YouTube ads, you need more than that.

Some tools we look at have other functions such as the ability to find keywords, spying on what is running now, full training and more.

So, let’s get started with the first software here.

Vidnetics

Vidnetics is a platform that helps marketing professionals get the most out of their advertising campaigns on YouTube.

It saves your time and energy by allowing you to type in keywords related to your niche and directing you to relevant videos that you can place your ads in front of.

It also allows you to filter your search results with tags to arrive at precise results.

Let us delve into some of the interesting features we can find on this platform.

• Video Finder: The video finder feature is arguably the best part of this platform.

It makes it possible for you to find videos to place your ads in seconds.

It saves time, and you can filter your search results with keywords, channels, geo-locations, languages and other relevant tags, ensuring specificity and precision.

This platform allows you to find videos that are monetized for ad placements, as well as the videos your competition has not yet seen.

This means a completely fresh market at your disposal, giving you an added advantage over competitors.

• Video Info Tool:  This allows you to grab the tags, thumbnails, and captions of any YouTube video you find.

You can create placement lists of videos you’ve searched for and export your results at any time.

• Return on Investment (ROI) Calculator: The ROI calculator feature presents another advantage.

For most advertisers, there is a risk of advertising without making enough profits to offset advertising costs.

With this feature, you can estimate the profits you will gain from your advertisements.

You do not have to spend on a campaign until you know how much you can earn from it.

• Channel/Video Targeting: With this feature, you can choose or alternate between video and channel search results.

This makes it possible for you to test which audience is best for you and target your ads to that audience for the best results.

• Keyword Targeting through search volume: You can use this tool in finding a variety of keywords that are relevant to your niche.

Using these keywords helps you to create campaigns that will always yield desired results and improve your ROI.

Vidnetics provides the monthly search volume for keywords on YouTube per country.

This is a unique feature and perfect for both in-stream and discovery ads.

Placements are not infinite and at some point you’ll run out of videos to place your ads in front of.

This is where keywords can come in handy.

But another use is they keyword targeting function can bring up tons of things you may never have heard of before.

• Spy Feature: This brand new feature is where Vidnetics stands out from the crowd.

Regardless of your physical location, the spy feature allows you to see what ads are currently running on videos in your target market in other countries.

This means you can see ads that you would never normally see, even if they are unlisted videos.

You can see the ad, the video information and landing page meaning you have a full spy tool at your disposal.

Adbeat is the only other software that provides this but they charge $999 per month at their enterprise level.

Fortunately for you, Vidnetics is incredibly cheaper than that.

• Full YouTube Ads Course: This is a benefit as the creator of the course ran a 7-figure ads agency and has poured his knowledge into the course and split it into 5 core elements.

Pricing

Vidnetics offers three plans at varying prices and features as follows:

Lite ($67 per month)

• Includes video finder, full channel search, YouTube video info tool, ROI calculator, google keyword research, access to a private online community, YouTube ads training, and technical support via email.
• Does not include YouTube keyword research, the spy feature and phone technical support.

Plus ($97 per month)

• Includes video finder, full channel search, YouTube video info tool, ROI calculator, google keyword research, limited YouTube keyword research, access to a private online community, YouTube ads training, the spy feature and technical support via email.
• Does not include phone technical support nor ad library.

Professional ($147 per month)

• Includes video finder, full channel search, YouTube video info tool, ROI calculator, google keyword research, unlimited YouTube keyword research, access to a private online community, YouTube ads training, the spy feature WITH ad library and technical support via email and phone.

You will find the features of this platform quite helpful for advertising on YouTube.

On the plus side, most of its features are accessible using the Lite plan, which can come in handy if you are on a budget.

On the downside, having unlimited access to all features would require you to upgrade to the Professional plan, and this plan costs slightly more.

Tubesift

Tubesift is another platform where you can easily search for and extract monetized videos that are relevant to your niche.

It’s fair to say that currently, Tubesift has the largest market share in the industry, mainly because it has been around for a long time and has some good testimonials.

Tubesift has a simplistic and clean interface, but it comes with a lot of useful features.

Some of these features are:

• Dual-source keyword tool: With this platform, you can find the most relevant keywords to use in targeted ads for any niche.

It also supports geo targeting like Vidnetics, and wildcard searches.

This means that you can find keywords that are relevant to a particular location, and even find keywords when you are not sure of what you need.

• This platform enables you to conduct searches in any language.
• Advanced search options: You have the option of filtering your video searches by duration, search priority, language, when it was published, and many more.

You can also filter your search to find videos that are trending or have high views.

• The YouTube Video Info Tool on this platform makes it possible for you to get the keyword tags, thumbnails, and captions of any YouTube video.
• You can save videos from searches you have conducted to placement lists.

You can also export the results and the placement lists in a table structured format.

This feature can come in handy when you need the results for a report or reference purposes.

• Companion banner: This feature allows you to create simple banner graphics that you can use in conjunction with your ads.

Pricing

To access this platform, you simply need to subscribe to either a monthly or annual membership.

The monthly membership costs $67, and the annual membership costs $497.

Both systems grant full access to all features of the platforms without restrictions.

The full access membership that you get after subscribing is an advantage over the limited access plans offered by some other softwares.

However, Tubesift lacks some features that Vidnetics offers and members we have spoken to mentioned that you get sent a lot of other promotions.

Biteplay

Biteplay presents you with videos that are relevant to your niche and places your ads at moments where viewers are most engaged.

This way, your audience is unlikely to skip your ads.

Like other platforms, Biteplay is designed for you to make the most of your YouTube ad campaigns.

Some features that enable this include:

• Ad Placement Search helps you find which videos are monetized and relevant to your niche so you can place your ads in front of them.
• Influencer Search finds the best influencers in your niche.
• Academy is available to teach you what you should know about YouTube advertising and train you to a professional extent.
• Export Data is a feature that enables you to export your ad statistics in an Excel document.
• +123 Regions is a feature that helps you search for specific regions to target your ads.
• Power Tracking helps you monitor video analytics.

Pricing

Biteplay is similar to Vidnetics in that it offers three different pricing systems with varying functionalities.

Starter ($59 per month)

• With the starter pack, you can make 200 searches for monetized videos. You have access to 200 results per search as well.

You can also run 5 searches simultaneously, make email alters, and find influencers. 

Pro ($99 per month)

• With the pro pack, you can make 300 searches for monetized videos. You have access to 300 results per search as well.

You can also run 10 searches simultaneously, make email alters, and find viral videos for ad placements.

Agency ($149 per month)

• With the agency pack, you can make 2000 searches for monetized videos.

You have access to 300 results per search as well. You can also run 30 searches simultaneously.

You can build a team with up to three members, and you have access to priority support.

Each subscription plan has search limits placed on it, as well as limitations to access to their features.

Also, there are not many features that stand out when compared to the previously discussed platforms.

Veeroll

Veeroll mainly helps you create, what they call, perfect video ads for your campaign.

While it has other features that enable you to find which target audience will produce the best results for your ads, it focuses mainly on ensuring that your video ad will appeal to viewers.

Here are some features put in place to make this possible:

• Using already made templates and scripts, Veeroll automatically generates a video ad for you.

In this way, you can save your time and cut back on expenses.

You can reuse these existing templates over and over again by making minor tweaks to suit your needs.

These ad templates are also compatible with mobile phones, albeit with a specialised set of instructions to ensure success.

• The keyword research tool makes it easier to search for relevant keywords and see how well you rank with your competition.

You can filter keyword searches on this platform by the amount of competition, expected expenses, search volume, and other relevant information.

Veeroll has actually been around the longest of the tools on this page, however, they seem not to be marketed much at all.

Pricing

Registration comes at a fee of $97 monthly, although there is the option of registering annually which equates to a monthly fee of $67.

Either way, registration comes with full access to all features.

If your focus is on nailing the perfect ad, Veeroll would be great for you.

However, it is relatively more expensive than other platforms like it and limited in features.

Best YouTube Ads Software: Summary

We do not consider any other tools that perform these functions as serious options right now.

While all of the softwares mentioned pull monetized ads, you need more than just that function to be able to move forward with YouTube ads.

This is why, with the extensive course, help and community atmosphere, we advocate Vidnetics as the top choice.

Do you agree on our choices? 

Please let us know in the comments section below and tell us what you feel to be the best YouTube ads software.