Where is your target audience right now?
Insight from DataReportal shows that 79% of internet users own a YouTube account.
And with a 2 billion monthly active user count, a good chunk of those accounts are being used to watch YouTube videos often.
This makes YouTube the second most popular social media platform right now.
The advantages of connecting through social media platforms can never be overstated; the benefits robust, especially for businesses.
YouTube is one of these social media platforms that, when it comes to marketing, you cannot afford to ignore.
78.8% (approx. 8 out of 10) marketers consider YouTube to be the most effective video marketing channel.
These numbers show that YouTube could be used as an instrument of success to any business owners.
Putting your business out there on YouTube equivocally means putting out there to a wide range of audiences who may like what you commodify, commercialize and advertise.
Setting up a YouTube channel like with other social media platforms is quite easy.
To help you through this process, we have compiled the different steps on how to create a YouTube channel.
How To Set Up Your Youtube Channel In Simple Steps
- 1 How To Set Up Your Youtube Channel In Simple Steps
- 1.1 Creating a Google Account
- 1.2 Creating your YouTube business account
- 1.3 Personalizing your channel
- 1.4 Getting your first video out there
- 1.5 Creating a YouTube channel structure
- 1.6 Create a channel trailer
- 1.7 Add your team members
- 1.8 Verify your account to gain more features and accesses
- 1.9 Join the YouTube partner program and monetize your channel
- 2 Summary
Creating a Google Account
Google is directly linked with YouTube, so to open a YouTube account, you need a Google account.
If you already have a Google account through Gmail or any Google service, then you can skip this step.
If your existing Google account was initially opened for private use, you could still proceed to use it for your brand or business.
Nevertheless, if you don’t want to use your personal Google account for your business, then you could always open another Google account.
Here’s how to get yourself a Google account:
- Go to the Google account creation page and you’ll be asked to input details such as first name, last name, username, email address, and your password. You may have to try a few variations before finding a unique address.
- Complete the setup as directed.
Creating your YouTube business account
Your Google Account gives you direct access to a YouTube account; all you have to do is just link the Google account when you open YouTube.
Since your proposed YouTube account will be for official use, then you will have to select the option of creating a brand account rather than a personal one.
A personal account has limited features and restricted operation interface when compared to that of a brand account.
A personal account only gives you the option of you being the only person that can operate the account.
Also, your channel will automatically have the same name as your Google account, which won’t be ideal and proper for the promotion of your business through your channel.
When you opt for a brand account and finally set it up, you can then customize your channel for your business.
And use the multiple operation handle to tweak and grant access to your team members who will be helping you.
Here’s how to customize your brand account.
- Log in to YouTube using your Google account.
- Go your YouTube homepage, right-click on your profile icon and try any action that requires a channel page. If you don’t have a channel yet, the process to create one will start.
- At this point, you’ll be required to click on the ‘Create New Channel’ option and enter your brand/business name.
- You can then go back to the channel’s page. You will find your business(brand) channel there. If you’ve previously opened a private channel, you’ll also find it as a separate entity.
- The brand account gives you access to YouTube tools such as YouTube analytics. This tool provides you access to analytical data from your channel. Here, you can see who’s watching your video, how long they watch for, their locations, and other usable data.
Personalizing your channel
Your YouTube channel should be customized to fit into your current brand identity.
When an existing customer finds the channel, they should be able to immediately associate it with your brand.
And when a user’s first brand interaction is with your YouTube channel, they should also be able to associate it with your other communication channels when encountered.
Here’s how to complete the basic customization needs of your YouTube channel.
- Log in to your YouTube account via a computer – note that you won’t be able to edit your channel images from a mobile device.
- At the top right of your screen, you’ll find a profile icon. Click on it and select ‘Your Channel’.
- Click on the profile image to upload a picture for your brand channel. The photo should be your business icon or something closely related to your business.
- You can then select the banner image, which will then bring up an option: ‘Edit Channel Art’. This feature allows you to upload a cover art for your channel; the cover art will appear as a backdrop of your profile picture.
- Another important thing you may want to do is adding links to your YouTube channel banner. This simply gives access to your other social media account to people who will view your brand channel. This is essential because it provides a one-click option for viewers to explore your other social channels.
Here’s the quick method to add links to your YouTube channel:
- Log in to YouTube on your computer(remember that you will only have access to these features through your computer and not your mobile device), go to your channel and select the option ‘Customize Channel’.
- Click on the ‘About’ option then you’ll see a few options pop out, scroll down and select ‘Links’.
- Click on the pencil-like icon hovering over your channel banner art.
- An option for you to fill your information about your website and other social media links will pop out. You can choose the amount of social media links you want to add.
Getting your first video out there
At this stage, your YouTube channel should look in line with your brand.
You need to start adding video content to support your marketing needs.
Here are the steps to upload your first video.
- Log in to your YouTube account(if you aren’t logged in).
- At the top of your screen, right beside the search bar, you’ll find an icon that looks like a little video camera. This icon is for the create a video or post option, click on it.
- You will automatically be redirected to the media file (of pictures, audio, and videos) that you currently have on your system. Select the video you will like to upload.
- Right before you upload your video, you’ll be asked to add a title and description. Your title should have no more than 100 characters and the description should have at most 5,000 characters.
- Review the information provided, then click publish, and you’re all set to go.
Creating a YouTube channel structure
Once you’ve started uploading videos to your channels, you might need to keep your content organized.
This makes it easier for users to find relevant content on your page without sifting through tons of content.
For example, if you upload videos on specific commodities, you can categorize them on your channel like so: ‘Kitchen Utensils’, ‘Living Room Appliances’, ‘Bedroom Makeover’, e.t.c.
This makes your channel less stressful to navigate.
You can always restructure your channel at any time, but you should build the basic framework when you’re starting your channel.
Here’s how to create playlists for your videos:
- Sign-in into YouTube(if you’re already signed in then go back to the home page).
- Go to your channel and click ‘Customize Channel’.
- Click the ‘Playlist’ option.
- Enter the title for your playlist(you’ll be required to enter a title with no more than 150 characters).
- You’ll be taken to a screen for your new playlist, then click edit.
- Click add videos then click your YouTube videos.
- Select the video you want to include in your playlist and click the option ‘Add Videos’.
- Your YouTube playlists should be specific. All the videos included in a category should hold a common theme. For example, if your company provides a software service, one playlist may serve for tutorials, another for community content, another for highlighting product features, and so on.
Now, you can proceed to create sections for the YouTube channel.
- Sign in to YouTube on your computer, go to your channels and click ‘Customize Channel’.
- At the bottom of the screen, select the ‘Add Section’ option.
- You will find a content drop-down menu, choose a single playlist from there.
- Then under ‘Choose Playlist’, select ‘My Playlist’.
- A ‘Find Playlist’ dropdown menu will then appear, from here, choose the playlist you want to include in its section.
- Click done.
Create a channel trailer
A channel trailer is a video to introduce visitors to your channel.
That said, you can also add a video that you’d like to get more views to.
It should tell new visitors about the basic purpose of your channel and what kind of information they can expect from your videos.
Here are the steps on how to create a channel trailer:
- Log into YouTube and upload the video you want to use as your channel trailer.
- Click the ‘Customize Channel’ option.
- Click the ‘For New Visitors’ tab, then click ‘Channel Trailer’.
- Select the video to use as your trailer, then click ‘Save’.
Add your team members
Now that your YouTube channel is active, you may need to add members of your team such as marketers, advertisers, and your content team.
- Sign in to your YouTube account.
- At the top right section of your screen, click on ‘My Profile’ (the profile icon).
- Choose ‘Settings’ in the drop-down menu.
- At the bottom of the page, choose the ‘Add or Remove Managers’ option.
- Click ‘Manage Permissions’.
- You will then be required to enter the details of your members who you would like to add. This includes their email addresses. You can also limit or extend their access permissions depending on what aspect of the channel you expect them to manage.
- Click Invite to share access with your team members, then ‘Done’.
Verify your account to gain more features and accesses
You need to verify your account to gain access to certain features, such as being able to upload videos that are longer than 15 minutes.
Here are the steps to follow to verify your YouTube account.
- Go to youtube.com/verify
- You will be asked to select your country. The system will need to send you a verification code. So your location and message option; either text or an automated voice message will be required.
- Enter your phone number.
- Enter the verification code you will receive.
- Click ‘Continue’.
If the information you provide is correct, your channel will be verified.
And you’ll notice that option to upload longer videos and to generate thumbnails will now be made accessible to you.
Join the YouTube partner program and monetize your channel
This is completely optional, especially for business channels.
But many businesses also use their YouTube channel to generate extra revenue.
This revenue can be used to fund their marketing activities.
Consider Slidebean, a pitch deck and presentation design platform.
Their YouTube channel is constantly updated with videos of their CEO, Caya, talking about business and investments.
With over 113 thousand subscribers, we can assume that Slidebean brings in significant revenue through ads.
If you want to monetize your channel, note that your videos must collectively have at least 4,000 hours in watch time over the past 12 months.
The channel must also have at least 1,000 subscribers.
Here’s how to apply to monetize your videos:
- Sign in to YouTube, click the profile icon at the right top.
- Choose ‘Creator Studio’ from the drop-down menu.
- Click ‘Channel’, then click Status and Features.
- Click the monetization box, then click enable.
- Follow the steps provided and read the T&C’s then agree to the program.
Your application to join the YouTube Partner Program will be reviewed and responded to within a few weeks.
A Youtube channel is akin to your website and must be treated as such.
It’s great for branding and traffic, but, like a website, must have strong foundations first before it can grow.
Also realise that a channel does not need to go viral.
Subscribers and the like are just vanity metrics and cannot be cashed in at the end of the day.
A small channel, with laster targeted videos that rank and attract a specific pocket of people can work better than a huge viral channel many times.
We hope this post gets you off on the right track when creating your YouTube channel.
To speed up the process and get an over the shoulder look at how to implement all these steps then this beginner course is advised.
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