How to Embed Youtube Videos – The Definitive Guide

Last updated on January 12, 2021

There is a lot you can do with YouTube videos.

Among several options, you can choose to embed a YouTube video to your website.

Embedding a video from YouTube allows you to share as many videos as you want to your website at no cost.

The best part is, you will not have to worry about exceeding your website’s bandwidth because the data is managed by YouTube. 

But what exactly does it mean to embed a YouTube video?

Why should you do it?

How do you embed a YouTube video to your website?

Where should you place your video?

All these questions will be covered thoroughly in this article, so stick around.

What does it mean to Embed a YouTube video?

Embedding refers to the integration of links, images, videos, gifs, and other content into social media posts or other web media.

How to Embed Youtube Videos

When you embed any content, it appears as part of the post it is embedded to.

This gives your viewers needed imagery, and it increases your post engagement.

Embedding videos simply means displaying it on a site different from where it is being hosted.

So, when you embed a YouTube video to a blog or website, it means that visitors on your website get to watch that video directly on your website although it is hosted on YouTube.

This way, viewers will not have to be redirected to YouTube to watch.

Why should you Embed a YouTube video?

More brands and marketers are choosing to be intentional with their video strategies.

A 2020 HubSpot study shows us that 87% of businesses use videos as a marketing tool [1]. Why is this?

Well, having both video and text content gives your visitors reason to stay longer on your website, especially when the videos that play next are relevant to your content.

When visitors spend longer amounts of time on your website, it could indirectly affect your SEO ranking.

This is because it sends the message to Google that your site contains a lot of valuable information.

And this could result in a higher ranking.

Embed Youtube Videos

Also, seeing as most of the content consumed on the internet is in video form, showcasing these videos on your website would be a great way to connect with your visitors.

Sometimes, people find it easier to understand certain concepts by watching videos rather than reading.

Embedding videos to your website helps them see that you care about their satisfaction. 

Extra Reasons

Well, YouTube is the largest video streaming platform, so even if you do not have your own video to share, you are guaranteed to find lots of videos relevant to your niche there.

Also, embedding a YouTube video has been made super easy; in just a few steps, you are good to go!

Embedding a video works better than hosting it on your website because viewers get to have a lot more options for sharing and watching.

Embedding Youtube Videos

YouTube makes it easier to share videos with shortened links and options that share directly to several other social media apps.

Also, the option to downgrade or upgrade video quality might not be available to your viewers if you host it directly on your website.

Finally, embedding your video would mean that even people who might not come across your site can still get to watch your video.

For example, regular YouTube visitors. 

How to Embed YouTube videos

Now you know why you should embed a video, how do you go about it?

The good news is, you can easily embed a YouTube video to your blog or website.

By following these few simple steps listed below, you can embed your video in no time.

  • The first thing you need to do is find the video of your choice on YouTube.
  • When you find the video, select the SHARE icon under the video.


How to embed YouTube Videos
  • Some options will pop up, but what you need is the embed code.
  • Click the Embed option to get that code. 
Embed youtube videos

There are some important things you should note when embedding.

  • Firstly, if a video is restricted to a certain age-range, it will not play on most third-party websites. Viewers who click on such videos will be redirected to YouTube.
  • Also, embedding YouTube videos on a child-directed website means that you have to self-designate the site. Doing this will ensure that Google does not display personalized ads on your site, and some of the features in the player might be disabled too. 

Where to Embed your YouTube video

After copying the code, what next?

You would have to return to your website’s content editor to paste the code.

This part is also fairly simple, and in a few steps, you should be done.

  • If you use a content management system like WordPress, there is a feature called auto-embeds which you can use to get the embed code from platforms like YouTube and Vimeo.
  • In your editor, find the section where you want your video to appear.
  • All you need to do is copy the URL to the video and paste it to your content editor. The CMS will automatically fetch the embed code and embed your video. Then you can save the changes and preview before publishing.
Video Social Media

You can also embed using your site’s HTML editor.

  • In your editor, find the section where you want your video to appear.
  • In that section, paste the code you copied on YouTube to embed the video.
  • You should place your code after an already existing line of code, and do not forget to add quotation marks at the end of your embed code.
  • You can adjust the height and width of the embed player so that it fits your website perfectly.
  • Publish your changes, and just like that, you have embedded the video to your site. 


When embedding someone else’s video, always credit the creator and be careful not to infringe on copyright laws.

To be completely safe, ask if you can use the video before embedding.

And if you are contacted by a creator to take down a video, even after prior approval, do so immediately.

If you liked this post on embedding YouTube videos, then please share it and leave any comments below.

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