Holidays provide some of the best marketing opportunities for businesses across all industries.
During these periods, consumers pay better attention to media messages.
Especially those looking for deals and discounts from their favorite brands.
Holiday sales, in retail alone, crossed the $1 trillion mark in 2018.
And 8 out of 10 of the buyers responsible say that they are influenced by something online before making a purchase.
Specific holidays also offer brands the opportunity to show solidarity with certain demographics and improve their brand-customer relationships.
Marketers should not underestimate the impact of using the brand as a platform to celebrate positive landmark events.
If your business is new to holiday video marketing, then 2020 is a great year to start.
Prepare your marketing calendar for 2020 with the following important marketing holidays in mind.
Important Marketing Holidays for 2020
January
1st- New Year’s Day
It’s time to renew your promises to your consumers.
Set expectations for the new year and renew their excitement for your brand.
4th- Trivia Day
Set a price- who knows the silliest facts of all time?
5th- National Bird Day
Encourage your audience to pay attention to nature and the fluttering inhabitants around us.
11th- Human Trafficking Day
Use your platform to bring awareness to the global concern of human trafficking.
14th- National Dress Up Your Pet Day
Yes, it’s a competition. Give your audience some incentive to participate.
17th- Get to Know Your Customers Day
Use this opportunity for some market research.
Learn more about your customers and what they want.
20th- Penguin Awareness Day
Every year, we have fewer penguins waddling around.
Remind your audience to support related causes.
20st- Martin Luther King, Jr Day
Celebrate the birth of a hero with your American audience.
25th- Chinese New Year
Wish your Chinese audience a happy new year.
26th- Spouse’s Day
Encourage spouses to do something special for their significant other.
28th- Data Privacy Day
Privacy is a growing concern. Remind your consumers that your company respects theirs.
February
Monthly Recognition- Black History Month
Celebrate Black History month with your audience and recognize some of its pioneering heroes.
1st- National Freedom Day
Celebrate with your American audience- freedom for all.
2nd- Super Bowl Sunday
A Super Bowl ad may be out of your budget, but all eyes are on the media.
Seize the opportunity.
11th- Make a Friend Day
We all need friends.
Connect with your audience and share a moment.
14th- Valentine’s Day
Show love to your customers with offers and deals they can’t resist.
17th- Random Acts of Kindness Day
Share a random act of kindness.
Then encourage your community to do the same.
22nd- Walk your Dog Day
Make this walk extra-special for dogs everywhere.
March
1st- Employee Appreciation Day
Celebrate your employees and show your audience the facts behind the brand.
3rd- Day of Unplugging
#selfcare happens in several ways. Encourage your audience to unplug for a few hours.
3rd- World Wildlife Day
Share “aww” pictures of wildlife animals and remind your audience to support causes for endangered species.
8th- International Women’s Day
Create extra-special offers for women everywhere.
16th- World Sleep Day
Remind your community that sleep is essential for all our different lifestyles.
18th- Awkward Moments Day
Challenge your community.
Who can capture the ‘cringiest’ awkward moment for a worth-it offer?
20th- World Down Syndrome Day
Celebrate people with down syndrome and remind your community about the importance of accessibility for the differently-abled.
21st- International Day for the Elimination of Racial Discrimination
It’s 2020, and racial discrimination still exists.
Remind your audience to do better and offer their support when needed.
29th- Mom & Pop Business Owners Day
Are you a B2B (business-to-business) company?
This is an opportunity to connect with your smaller clients.
31st- Transgenders Day of Visibility
Lend your voice to support transgender people around the globe.
April
1st- April Fool’s Day
Play a prank on your community.
Make it a good one.
2nd- World Autism Awareness Day
Recognize the people on the Autism Spectrum and use your platform to raise awareness for important causes.
3rd- National Walking Day
Let’s all take a walk!
Remember to ask for pictures.
7th- World Health Day
Find out the theme of this year from the WHO (World Health Organization) and share some education with your audience.
11th- National Pet Day
Encourage your community to share pictures and stories of their most unusual pets.
22nd- Earth Day
Demonstrate your efforts to protect the environment in your business practices.
23rd- Take Your Child to Work Day
Give your customers one more reason to be excited about this potentially crazy day.
May
1st- International Workers Day
Celebrate workers everywhere by gifting them with a special offer.
2nd- Thank a Teacher Day
Teachers lay the foundations of every society. Don’t forget to thank them!
5th- Cinco De Mayo
Join the fun with your Mexican customers and audience to celebrate!
10th- Mothers Day
Use your platform to honor mothers and women around the globe who have taken up the role of motherhood.
11th- Eat What You Want Day
Some days are for letting go and nothing else. Who will have the most adventurous meal?
16th- Love a Tree Day
Trees deserve hugs and new neighbors. Encourage your community to give both.
18th- Victoria Day (Canada)
Join your Canadian customers and followers in celebrating one of their most honored holidays.
31st- World No Tobacco Day
Encourage 24-hour abstinence from tobacco to raise awareness about its health effects.
June
Monthly Recognition- LGBTQ Pride Month
Pride events will be held throughout this month.
Show online and physical support to the LGBTQ community.
4th- Hug Your Cat Day
You probably get cat hugs every day but show a little more love to the furry companions around you.
5th- World Environment Day
Show how your company is contributing to protecting the environment.
Then encourage others to do the same.
8th- World Oceans Day
The oceans may seem far away, but they contribute to our everyday life.
Join an oceans event or start yours on this day.
8th- National Bestfriend Day
Finding a best friend is a gift.
Help your customers celebrate that particular person.
18th- National Splurge Day
Remind your customers that it’s okay to buy some things just because.
21st- Fathers Day
Fathers are both heroes and caretakers.
Give your customers the opportunity to buy something special for a dad.
21st- National Selfie Day
Encourage your followers to take a selfie. Picture evidence required.
29th- Camera Day
Think of a world without cameras.
Exactly.
Let’s see what amazing things people can do with all types of cameras.
30th- Social Media Day
Social media serves as a platform for many brand communities.
Celebrate every member of yours.
July
1st- National Postal Worker Day
Celebrate the postal workers who complete the buyer experience for your customers.
1st- International Joke Day
You don’t have to be funny to participate in this one.
Just brave.
2nd- World UFO Day
On this day, all unusual sightings matter.
Ask your audience to share their stories.
4th- Independence Day (US)
It’s the Fourth of July!
Need we say more?
17th- World Emoji Day
Ever look back and wonder how we communicated emotions without emojis?
Ask your followers to try it again.
26th- Aunt and Uncle Day
Let’s remember all the aunts and uncles who buy the gifts that parents never would.
26th- Parents’ Day
Parents do such an awesome job for not just their families, but society at large.
Use your platform to recognize their hard work.
30th- International Day of Friendship
Every adventure is better with friends.
Celebrate the friends that will follow us into anything.
August
1st- National Girlfriends Day
Girlfriends are the best cheerleaders anyone can ask for.
Give your customers a way to celebrate theirs.
12th- Middle Child’s Day
Middle children should be recognized as often as their first and last siblings.
Treat your middle child customers extra special.
18th- Bad Poetry Day
“On this day, everything is okay. Okay?”
19th- World Photo Day
Turn your social media pages into mini-galleries.
What’s the most breathtaking picture from your community?
19th- World Humanitarian Day
Remind your followers to spread love.
And even more love.
21st- Senior Citizens Day
Senior citizens are an integral part of our society.
Let’s give them some recognition.
26th- Women’s Equality Day
In several parts of the world, women are still faced with inequality.
Remind your followers to support related causes.
September
5th- International Day of Charity
Charity starts with those closest to you.
Encourage everyone to show kindness.
11th- 9/11 Remembrance
Show solidarity with your American audience as they remember the heroes lost to 9/11.
12th- National Video Games Day
The one day we must all geek out about our favorite video games.
19th- International Talk Like a Pirate
No making fun of pirate accents on this day, bucko.
20th- Wife Appreciation Day
Help partners celebrate their wives with the best offers you can create.
21st- International Day of Peace
Let’s remember that the world is not at peace, and work towards creating it in our little ways.
22nd- First Day of Fall
Have any ideas for Fall sales?
Start planning!
29th- World Heart Day
Present a little info session to remind everyone; we should be kind to our organs.
30th- International Podcast Day
Do you have a marketing podcast?
Have you ever been featured on one?
Celebrate the hardworking podcasters out there.
October
1st- World Vegetarian Day
Raise awareness about the vegetarian lifestyle and the benefits it provides.
2nd- World Smile Day
Celebrate smiles in every form as you remind your audience of the importance of good dental care.
3rd- National Techies Day
Celebrate the tech innovations that have made a difference in your business.
Also, encourage your young audience to consider a future in tech.
3rd- National Boyfriends Day
Help partners to create an extra special day for the boys and men in their lives.
Sweetness overload allowed.
10th- World Mental Health Day
Show support to the people navigating life with ‘invincible’ health issues.
Remind your audience to check on their loved ones and strangers too.
16th- World Food Day
Celebrate your favorite odd meals while drawing attention to causes that support those who have less.
24th- Make a Difference Day
A small token of kindness is all that’s required.
31st- Halloween
No limits. Just go crazy.
November
1st- World Vegan Day
Celebrate with vegans around the world by sharing awesome vegan meals and recipes.
13th- World Kindness Day
Small acts of kindness make the world a better place.
Make a pledge and encourage your followers to do the same.
14th- World Diabetes Day
Not enough people understand why or how diabetes happens.
Share some knowledge on this day.
17th- National Entrepreneurs Day
Recognize the solopreneurs, small business owners, and big business owners who are trying to make something new.
26th- Thanksgiving Day
Even if you’re not American, host a Friendsgiving celebration.
Also, discounts and offers, please.
27th- Black Friday
Create enough buzz, advertise early enough, and prepare your team for frantic activity.
28th- Small Business Saturday
Are you a B2B company?
Offer your smaller customers something special.
30th- Cyber Monday
One-time offers only.
December
1st- Giving Tuesday
We should all help someone enjoy the holidays a bit (or a lot) better.
3rd- International Day of Persons with Disabilities
Ask your differently-abled customers how your brand/product/service experience can be more comfortable for them.
15th- Free Shipping Day
Indulge if you can afford the costs of free shipping.
20th- Go Caroling Day
All singing voices are allowed.
Seriously, have fun.
24th- Christmas Eve
It’s the most magical night of the year.
Create an offer to make it even better.
25th- Christmas Day
Spread the holiday cheer with good wishes.
26th- Boxing Day
Talk to your communities.
How was their Christmas day?
31st- New Year’s Eve
It’s the night of making resolutions.
Ask your customers what would they like to see from you in the new year?
Whew!
There you go.
With this list, you should have your pick of ideas for monthly marketing campaigns.
For the best results, plan early.
Create your visuals and copy on time and schedule them as needed.
You’ll be ahead of your competition all year round!
Finally, remember to share and bookmark this post so you can revisit the list whenever you need some inspiration.