We all know that holidays are great for marketing and sales.
During these periods, customers are more likely to pay extra attention to brands, look out for good content, offers, and discounts.
As a marketer, consider leveraging holidays to attract new leads, stay top-of-mind for your current leads, and make sales.
That being said, here are some important marketing holidays you should include in your 2021 calendar.
Let us have a look.
January
1st: New Year’s Day
It is a time for new beginnings, resolutions and promises.
This is the perfect opportunity to share your business’ goals for the year and reassure your customers about your commitment to meeting their needs.
23rd: National Handwriting Day
Host a fun competition, have your customers send you a handwritten note and award the best calligraphies.
24th: Compliment Day
Use this opportunity to let your customers know what you love about them.
26th: Spouse’s Day
Give your customers ideas on special things they can do for their spouses.
February
Monthly recognition: Black History Month
Celebrate black history month with your audience and acknowledge some of the faces of the movement.
1st: National Eat Icecream for Breakfast Day
Encourage them to eat a tasty dessert for breakfast.
3rd: Doggy Date Night
Encourage your audience to treat their furry friends to an indoor or outdoor date night.
4th: World Cancer Day
Use this opportunity to share facts and information about cancer to show your solidarity.
11th: International Day of Women and Girls in Science
Appreciate the women and girls in science worldwide!
14th: Valentine’s Day
Spread love to your audience and encourage them to do the same. You could offer discounts and special deals.
17th: National Drink Wine Day
Encourage your drinking audience to kick back with a bottle of wine.
March
3rd: World Wildlife Day
Share some facts about wildlife varieties worldwide.
5th: Employee Appreciation Day
Let your audience know how much your business values its staff. Celebrate them!
8th: International Women’s Day
Celebrate women worldwide by offering them discounts and special deals.
19: National Let’s Laugh Day
Share anecdotes about your business and make your audience laugh.
20th: International Day Of Happiness
Make your customers happy by offering them sweet deals.
31st: International Transgender Visibility Day
Show your solidarity with transgender people worldwide.
April
1st: April Fool’s Day
Make your audience laugh by playing a light prank on them.
2nd: World Autism Awareness Day
Raise awareness and support people on the autism spectrum worldwide using your platform.
4th: Easter
Celebrate with Christians worldwide on Easter!
11th: National Pet Day
Solicit for pictures of your audience’s furry friends, you could even offer a prize to the cutest!
22nd: Earth Day
Share some interesting facts about our planet to your audience.
29th: International Dance Day
Have your audience tag you to fun videos, or trend a hashtag with dance videos.
30th: Honesty Day
Ask your customers for areas where you can serve them better, and consider their honest opinions.
May
1st: International Worker’s Day
Show workers worldwide that they are appreciated with special deals or discounts.
9th: Mother’s Day
Show appreciation for mothers worldwide with special mother’s day offers.
13th: Eid al-Fitr
Observe Eid alongside muslims worldwide.
June
Monthly recognition: LGBTQ+ Pride Month
Show your solidarity and support for the LGBTQ+ community.
1st: Global Day of Parents
Appreciate parents worldwide with special deals.
5th: World Environment Day
Use this day to talk about the environment and encourage your audience to contribute to saving it.
7th: Western Australia Day
Observe this cultural holiday with your Australian customers.
8th: National Best Friends Day
Join your customers in appreciating their special person.
16th: International Day of the African Child
Celebrate African children worldwide and showcase some of their talents.
20th: Father’s Day
Fathers are amazing and deserve all the love. Help your customers celebrate their fathers with special offers.
July
1st: International Joke Day
Invite your audience to share a joke or two and rate them. Be gentle.
4th: America’s Independence Day
Celebrate with your US audience.
10th: National Kitten’s Day
Host a catwalk contest and reward the cutest kitten- if you can pick one!
14th: Bastille Day
Join your French customers in observing one of their most significant cultural holidays.
30th: International Day of Friendship
Celebrate the beauty of friendship by offering special friendship deals to your customers.
August
1st: National Girlfriends Day
Girlfriends, both platonic and romantic, are there when we need them. Help your customers appreciate theirs.
7th: Purple Heart Day
Acknowledge and celebrate the sacrifices that brave people in the US military have made on this holiday.
9th: Islamic New Year
Wish muslims worldwide a happy new islamic year.
12th: International Youth Day
If you have a young audience demographic, it wouldn’t hurt to offer special deals to them.
September
5th: International Day of Charity
Show some kindness by giving out useful items to those who need it. Remember to encourage others to do the same.
6th: Labour Day
Workers have kept the economy running all year round, show them love on labour day.
7th: Brazil’s Independence Day
Celebrate with your Brazilian audience, if you have a measurable one, on their country”s independence!
11th: 9/11 Remembrance
Join the US in commemorating the lives lost to 9/11.
October
1st: National Poetry Day
Everyone can be a poet with the right encouragement. Have your community members dazzle you on national poetry day.
3rd: National Boyfriend Day
Help people nationwide make it a special holiday for the men in their lives.
10th: World Mental Health Day
Remind your audience worldwide to treat their mental health kindly.
31st: Halloween
It’s a spooky time.
Get creative.
November
1st: National Cook for Your Pets Day
See who can come up with the best recipes for their pets.
7th: National Cancer Awareness Day
Use your platform to raise awareness about cancer.
27th: Black Friday
Everyone is expecting it.
So be sure to promote your offerings early, and get your team ready for the biggest sales day of the year.
December
1st: World AIDS Day
Raise awareness using your platform.
14th: National Free Shipping Day
Need I say more?
24th: Christmas Eve
The night before Christmas, make it a magical experience for your audience.
25th: Christmas Day
Spread love and holiday wishes on Christmas.
Or simply take the day off.
26th: Boxing Day
Follow-up on your customers by asking how their holidays went.
31st: New Year’s Eve
The perfect time for resolutions and making goals. Share your goals with your audience and urge them to share theirs.
Summary
With this list, you should already have some ideas for your brand’s 2021 marketing activities.
There are a variety of holidays to choose from, so be sure to create monthly marketing campaigns that suit your brand and its audiences.
Remember to bookmark this page so you can find it easily whenever you need some more inspiration.
If you liked this post, then please leave a comment and share it with your friends.