Last updated on August 2, 2020
Video marketing has grown rapidly in the past few years.
What many considered as a trend is now the main focus of marketing strategies across different industries.
As you prepare your business for the coming year, it is essential to know what the current market-economy systems are saying.
In this article, we’ll be reviewing video marketing statistics in these five sections:
- Online video volume and consumption
- Mobile video statistics
- Social video statistics
- Video marketing statistics
- Video engagement and performance statistics
- Future of video using data
Here are 82 video marketing statistics to consider…
Online video volume and consumption
- 1 Online video volume and consumption
- 2 Mobile video statistics
- 3 Social video statistics
- 4 Video marketing statistics
- 5 Video engagement and performance statistics
- 6 Future of video using data
- 7 How These Video Marketing Statistics are Relevant to Your Business
- 8 Evaluate your current performance
- 9 Define your objectives
- 10 Set aside a budget
- 11 Work with the right team
- 12 Pay attention to the data and stay flexible
- 13 Conclusion
- 6 out of 10 people would rather watch online videos than television. (Google)
- 71% of people watch more video than they did a year ago. (HubSpot)
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Insivia)
- Five hundred hours of video are uploaded to YouTube every 60 seconds. (TubeFilter)
- Online video has a 90 percent penetration rate among internet users on any device. (Statista)
- 82% of Twitter users watch video content on Twitter. (Insivia)
- Most people watch YouTube during prime time—between 8 p.m. and 11 p.m. (Think With Google)
- YouTube has over 2 billion active monthly users. (Business of Apps)
- One hundred million hours of video are watched on Facebook per day. (Social Media Today)
- Users view more than 1 billion hours of video each day on YouTube. (YouTube)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (WordStream)
- 1 in 4 shoppers says that they’ve used YouTube to search for a video relating to a product they’re considering in-store. (Social Media Today)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- 50% of internet users looked for online videos related to a product or service they were interested in before visiting the store. (Think with Google)
- 65% of viewers watch more than ¾ of videos. (Social Media Today)
- The average user spends over 16 minutes watching video ads every month. (Social Media Today)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- YouTube services 95% of all Internet users. (Hubspot)
- 85% of Facebook videos are watched without sound. (Digiday)
Mobile video statistics
- Mobile makes up 40% of global watch time on YouTube. (Social Media Today)
- 75% of all video plays are on mobile devices. (eMarketer)
- 28% of smartphone owners say they watch at least one video on their device per day. (Social Media Today)
- Square videos are more effective than horizontal videos on Facebook. (Hubspot)
- 82% of people find it annoying or off-putting to watch videos with a ‘black bar’ where the video hasn’t been properly optimized to display in their chosen orientation. (Wyzowl)
- Mobile video consumption rises by 100% every year. (Insivia)
- 81% of marketers are optimizing their social videos for mobile viewership. (Animoto)
- A majority of people split their video viewing time between mobile and desktop, with just 1% saying they watch ALL their video on desktop and just 6% saying they watch exclusively on mobile. (Wyzowl)
- People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
Social video statistics
- 65% of people use YouTube to help them solve a problem. (Google)
- Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
- 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
- Snapchat users watch 10 billion videos each day. (Mashable)
- Social video gets shared 1200% more than text and images combined. (Wordstream)
Video marketing statistics
- In 2018, 27% of video marketers said they used video for the first time in 2018, while 73% were already using it. (Wyzowl)
- 83% of marketers say video gives them a good ROI (up from 78% in 2018.) (Wyzowl)
- Two in three advertisers will shift money away from their TV budget to fund their digital video advertising. (iab.)
- 87% of businesses now use video as a marketing tool (an increase from 63% in 2017, and 81% in 2018). (Wyzowl)
- 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)
- 7 out of 10 marketing professionals are optimizing video for SEO. (Social Media Today)
- Marketers who use video grow revenue 49% faster than non-video users. (WordStream)
- 91% of video marketers consider video an important part of their marketing strategy. (Wyzowl)
- 4.6 billion video ads are watched online every year. (Social Media Today)
- 88% of marketers are satisfied with their social media video marketing ROI. (Animoto)
- 70% of marketers report that video converts better than any other medium. (Social Media Today)
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (WordStream)
- If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot)
- 90% of video marketers feel the level of competition and noise has increased in the past year. Despite this – 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years. (Wyzowl)
- Facebook says its users spend 3x longer watching live video than video that’s no longer live. (Facebook)
- By 2021, video advertising will grow to a $22 billion industry. (eMarketer)
- 64% of marketers see video as the most difficult content to create. (OptinMonster)
- In 2018, 11% of video marketers used VR as a channel. Out of those, 64% say it’s been successful for them. 11% planned to use it in 2019. (Wyzowl)
Video engagement and performance statistics
- 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content. (Wyzowl)
- 64% percent of consumers are more likely to purchase after watching branded videos. (Social Media Today)
- 84% of marketers say video has helped them increase traffic to their website. (Wyzowl)
- Using video on landing pages could potentially increase conversion by up to 86%. (Eyeview Digital)
- 53% of consumers engage with a brand after viewing a video on social media. (BrightCove)
- Videos in emails can lead to a 200-300% increase in clickthrough rates. (Social Media Today)
- Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP. (Wyzowl)
- Video marketers achieve a 54% increase in brand awareness. (Optinmonster)
- Marketers who use video receive 41% more traffic than those who do not. (Social Media Today)
- 90% of users say that videos are helpful in the buying decision-making process. (Social Media Today)
- 60% of people would rather buy a product recommended by a YouTuber than one supported by a movie or TV star. (Think With Google)
- 65% of senior executives navigate to a site after viewing a related YouTube video. (Hubspot)
- Video marketing increases organic traffic from search engines by 157%. (Hubspot)
- 81% of marketers say video has helped them generate leads. (Wyzowl)
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Forbes)
- 92% of shoppers say that visuals are the most influential factors affecting purchasing decisions. (Social Media Today)
- 40% of users will take some action after watching a video ad. (Social Media Today)
- Product videos can increase purchases by 144%. (Neil Patel)
- Animated explainer videos can increase conversion rates by 20%. (Social Media Today)
- Having a video thumbnail in the search results can double your search traffic. (Hubspot)
- Marketers who use video get 66% more qualified leads annually. (Optinmonster)
- 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
- Online shoppers who view demo videos are 1.81x more likely to purchase than others who don’t. (Social Media Today)
- The average user spends 88% more time on a website with video. (Forbes)
- 41% of marketers say that video has helped them reduce support calls. (Wyzowl)
- Four in five consumers believe demo videos are helpful. (Animoto)
- In sharing power, video came out ahead of social media posts (23%), news articles (16%), blog posts (5%), and product pages (3%). (Wyzowl)
Future of video using data
- 87% of people expected to see more videos from brands in 2019. (Wyzowl)
- Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco. (Forbes)
- When asked to identify just one type of video content they’d like to see more from brands, 39% of people chose explainer videos. (Wyzowl)
- By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
How These Video Marketing Statistics are Relevant to Your Business
Like everything else in the online space, video is evolving.
Users are finding new content, platforms are reworking their algorithms, and marketers are implementing new strategies to gain the attention of your audience.
The information provided should be helpful as you plan your digital marketing for the coming year.
Here are the steps to take:
Evaluate your current performance
If you don’t have a video marketing strategy yet, you can skip to the next set.
If you do, then the data above shows that video marketing is profitable to businesses across several industries.
If you haven’t had much luck with it, there’s a chance to do better.
It’s essential to take out some time and study the analytical data from your recent efforts.
Did all your videos convert profitably?
Did some videos do better than others?
What platforms were most engaging for your brand?
The answers you find should be considered when you go back to the drawing board.
Define your objectives
Your overall marketing objectives will define how your business uses video.
Be as specific as possible with your objectives.
When you have a set goal, it becomes easier to measure results.
Without one, you can’t say for sure if your efforts were successful or not.
Examples of your marketing goals could be to create brand awareness, create an online community, market your products and services, launch a new product, rebrand, and so on.
Set aside a budget
Videos often cost money to produce.
While uploading videos (to YouTube, Facebook, and other platforms) is free, you should invest in the quality of the content.
Buy a camera if need be.
For most channels, you can shoot and upload 4k resolution videos using a high-quality camera.
However, if your team has bigger production ideas, a professional camera could be a good investment.
You also want to be sure that you have the needed funds to pay an editor, for filming space, and so on, if required.
Finally, your video advertising should have a defined budget.
Doing this will ensure that you can sponsor the ad campaigns included in your marketing strategy.
Work with the right team
Your marketing team should be made up of people who enjoy the creative process.
You will need a lot of ideas and trials to achieve a successful video marketing strategy.
The people you work with should exhibit some level of excitement for this process.
If you’re a one-person business, work with freelancers or a marketing agency for idea creation, video production, and editing.
The professional touch, especially from experienced people, could go a long way for your video content.
Pay attention to the data and stay flexible
Marketing strategies that succeed in the first run are unicorns.
Your efforts will most likely fail than they will succeed.
And that’s okay.
Watch how your audience engages with your video content.
Pay attention to analytical data to see which videos and platforms are performing better.
When you notice a lag, don’t be afraid to try something new.
Use A/B testing often, especially with your adverts.
Overall, be flexible with your strategy.
Once you notice some success with your audience, lean into that type of content or platform, and build on it.
Video marketing is growing quickly, and your brand should be up-to-speed with the market-economy.
Using the statistics above, take note of what other marketers are doing in this area.
You may even use these figures as a ballpark to define your measures of success.
With the right information, start planning and implementing your video marketing strategies.
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