The 13 Best YouTube Tools

Best YouTube tools

Last updated on January 13, 2021

We can easily say that video is currently the most powerful form of social content.

When we look at the top-performing social platforms (TikTok, Facebook, Instagram, and YouTube), videos make up the bulk of their content and engagement drivers.

As a business owner or marketer looking to improve your marketing performance, plugging into the top video marketing platforms, specifically YouTube, holds a ton of benefits.

About 80% of video marketers say that video has helped to increase their revenue and website traffic and 85% of those surveyed are YouTube as part of their marketing strategy in 2020. 

YouTube serves as the video search engine of the world.

With over 2 billion monthly active users, everyone, including your target audience, is using this platform to find and engage with video content from brands. 

But while YouTube offers endless possibilities, creating YouTube videos can be stressful and time-consuming.

Attempting to use YouTube as a marketing channel without a suite of the best tools will pose several problems along the way.

Especially if your marketing department consists of a one-person team.  

In this article, we outline 13 of the best YouTube tools that take the pain out of video editing, transcription, SEO, and more, and even give insights into best practices to use for video marketing.

Let us take a look at these 13 best trusted YouTube tools below.

The 13 Best YouTube Tools

Video Editing

1.      Vidnami

Vidnami is a web-based video editing tool that allows you to create marketing videos that look very professional in a short amount of time.

This tool uses AI software to convert your text to speech.

Its functionalities also allow users to create stunning videos with appropriate images and soundtracks.


Vidnami is perfect for marketers looking to create promotional or sales videos.

They offer a free 7-day trial with full access to their suite of tools. 

2.      Canva

Over 30 million people use Canva as a graphic design tool for creating posters, logos, social media graphics, and other types of visual content.

This tool is a lifesaver for those without the ability to hire graphic designers in-house.

It saves you time and energy on trying to learn how to use Photoshop and other complicated design tools.

A free Canva account gives you access to over 8000 free templates and thousands of free photos and graphics.

There are also paid options to choose from if you need to upgrade from a free subscription.

Canva offers many free video templates that you can use to create professional-looking thumbnails and introduction videos for your YouTube channel.

It also allows you to customize ready-made designs with the option of changing colors, fonts, and effects to your liking.

3.      InVideo

Invideo is an online video editing software that can be used to create and edit videos in minutes.

With features such as 3000+ custom templates, automated text-to-speech, and over 1 million premium photos and templates, this tool makes it super easy to create different kinds of videos for your YouTube channel.


There is also a selection of intro and outro templates offered by Invideo.

These help you create the perfect call-to-action for viewers and possible clients.

You can make use of these to direct people to your already existing videos.

Search Engine Optimization (SEO) 

1.      YouTube Studio

This is the dedicated YouTube platform for the overall management of a channel.

It serves as the dashboard for interacting with the audience, viewing analytics, and gaining insights that can help grow your channel.

You can also view real-time data on published content and manage the monetization of your channel.

This tool allows you to properly optimize your videos for search.

This is done by appropriately naming the titles, tags, and descriptions for your videos.

YouTube Studio offers channel owners access to all the performance data they need.

This includes comprehensive data on watch time, view duration, and other analytical information about your videos.

If you have a YouTube channel, then there is no reason why you should not be using the resources available on YouTube Studio.

2.     TubeBuddy

Tube Buddy is one of the top tools for Youtube optimization and channel management.

This is a favorite choice amongst YouTubers because of the many features included to help with optimizing videos and saving time.


It can easily be installed as a browser extension and it integrates seamlessly with the Youtube website.

Some of the features offered include:

  • Auto- translator
  • Keyword Explorer
  • Search Explorer
  • Video A/B Tests
  • …and more

Tube Buddy also offers tools for productivity, promotion, and data research which can be used to help grow your channel.

You can check it out here.

2.      Morningfame

Morning Fame is a keyword research tool that uses search data to support your keyword research on YouTube.

Just like the tagline says, this tool gives smarter analytics for YouTube and it helps you plan what content to create by showing what your audience is searching for/watching.

It also offers practical guides for optimizing your content to rank highly on YouTube.


Morningfame is currently an invitation-only platform.

You can get a code by requesting it from someone who already has an account with the providers.

Here is an Invite Code:

3.      VidIQ

VidIQ is an online analytical tool that makes it easier to improve video marketing on Youtube. It can be added as a chrome extension and is free for basic functionalities.

There’s also a premium version with more features available.

This tool can be used for keyword research by offering you data on the highest views, search volume, competition score, and views per hour for any topic.

Other features include analytics for competitors, trend alerts, productivity tools, and thumbnail generator.

Here is a list of all features and plans offered by this tool.

If you want to be able to view the most important analytics that can help with growing your YouTube channel, then this tool is the one for you.

4.      Ahrefs

Ahrefs is a popular web-based tool for backlink analysis and search engine optimization.

This platform provides many amazing features and tools for content marketers and business owners.

One such tool is the YouTube Keyword tool which allows you access to relevant keyword suggestions for your videos.

All you need to do is input the word you have in mind and get the report in the next second.

This is a great tool that also gives you filter options like the search volume, number of clicks per search, and even the return rate to show how many times people came back to search for content on a particular word.

Ahrefs offers a 7 day trial for this feature which you can access here.

Video Transcription 


Rev is a transcription and captioning service which allows Youtubers to request for their videos to be captioned with the use of artificial intelligence tools. 

This tool basically provides the speech-to-text function.

Here is a detailed guide showing the steps to get accurate captions that will help your channel reach a wider audience.

Video Recording

1.    Camtasia

Camtasia is a software application for screen recording and video editing.

It is an all-in-one platform for anyone who wants to record and edit professional-looking videos.

It is great for marketers and business owners who would like to create tutorial videos or product reviews for their YouTube channel.

What’s more, it also offers the use of animations and transitions.

There is a free 30 day trial period with all features included and this application can be downloaded on Windows and iOS devices.

2.    OBS

Open Broadcaster Software is a streaming and recording program that can be used to record and live stream videos.

It is usually used for gameplay and can be used to share game streams on YouTube.

Some people find it difficult to use OBS to set up live streaming for their YouTube videos but not to worry, here is a guide to show you the way.

Audio Tools

1.     Epidemic Sound

Epidemic Sound is a music company providing royalty-free music to content creators all over the world.

If you have ever wondered how your favorite Youtubers always seem to have the right songs for their videos, then I am sure you would be interested in learning about this tool.

This platform offers free music on a subscription basis and gives you access to over 32,000 tracks and 64,000+ sound effects.

They offer a free 30 day trial period and you can check this page for their pricing options.

Best YouTube Tools


Effective and consistent marketing efforts require a host of tools that automate processes and generally make things easier.

The tools shared above are some of the best options available to business owners and marketers looking to save time and improve the quality of their Youtube content.

Most of them can be used for free and others offer affordable pricing plans.


PS…We hope you liked this post on the best YouTube tools. Please share it with your friends.

Comments on The 13 Best YouTube Tools

  1. Dan Kim says:

    Nice! Thanks a lot for posting all the tools and resources. I use some of them already and definitely will check ones that I just heard about from your post. Very informative.

    1. Adam Payne says:

      Glad you liked it Dan. Thanks.

  2. Tom Clark says:

    Hi Adam
    Great write up of the tools you need. Do you recommend tube buddy or vidiq more?

    1. Adam Payne says:

      Hi Tom,

      I prefer Tube Buddy. That said, MorningFame is also excellent so one from those two. Do not take their results in black or white, use them as a starting point or to get more ideas.


  3. Awesome list Adam! I only knew about half of these tools. Looks like you’ve compiled the ultimate tool kit for Youtube marketing. I especially like what MorningFrame can do “helps you plan what content to create by showing what your audience is searching for/watching.” This takes out the guess work of planning your content. Very cool!


    1. Adam Payne says:

      Thanks Stuart,

      Glad you liked this list. MorningFame is excellent and well worth it.


  4. Doria Musaga says:

    Hi Adam,
    Thanks for this all inclusive list of tools. I will share with my friends as we are all novices and can use all the help we can get.

    1. Adam Payne says:

      Hi Doria,

      Many thanks.


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