With over a billion users, TikTok is currently one of the trendy social media platforms to grow and expand your personal or business brand.
Once you’ve set up your TikTok account and figured out how it works, the next step is to grow your account.
Even if you’re not thinking of selling on TikTok, you should grow your account because TikTok is in its early adoption stage, and may offer you many benefits in the future.
The following tips will help you grow your TikTok account.
Table of Contents
Post regularly
Growing your TikTok account is a numbers game, just like every other social media platform.
The more your post, the higher the chances of growing your account.
If you’re serious about growing on TikTok, you should post regularly, don’t just post one video and go offline for days.
Post at least 3 times a week or 1 video a day and ensure that you post well-thought-out content, not random videos.
Speak the platform’s language
It’s important that you create content that appeals to your audience on TikTok instead of recycling content you use on other platforms.
Creative, spontaneous, unedited, entertaining, and unfiltered content works on TikTok.
So, if you’re hoping to go viral, don’t recycle content created for another platform, hoping it will go viral.
Provide Value
The content you put out should be beneficial to your viewers.
On TikTok, you either entertain your audience, educate them, provide information, or deliver some other kind of value.
So, plan your content around a message that will captivate and engage your viewers.
Use Trends
Just like Twitter, LinkedIn, and Instagram, TikTok uses hashtags to show the trendy topics.
You can utilize the power of trends to create videos that are unique to your brand and appealing to your audience.
Hop on the newest trend, create a fun video, add your spin, and offer your services.
While it’s advisable to jump on trends, you should not copy everything someone else does.
That rarely works; always add your own twist.
Use popular songs
Another unique way to grow your account on TikTok is by using popular songs.
These songs play a pivotal role by making users search for videos with trendy songs.
So, make videos using popular songs that people enjoy and recognize.
TikTok also features videos with popular songs, which may end up getting lots of traffic because of the song they used.
Participate in challenges
You should participate in challenges on TikTok because that’s where most of the users will be watching the challenge videos.
When you find a viral challenge, create a video and add a twist to make it unique to you.
Challenge videos have a better chance of doing better than non-challenge ones.
Use calls-to-action
Add a call to action in your video to remind your viewers of what they should be doing.
When people interact with your video and take action, your video may likely reach more people.
TikTok’s algorithm shows your video to more people when users interact and engage with your videos.
So, add a call-to-action at the end of your video and in the caption to get your video out there.
Network with bigger accounts
Interact with the bigger accounts in your niche and chat with them directly.
This way, you can connect with them and build a relationship with them.
You can plan collaborations with them, or they may share your content with their larger audience.
Share your content on other platforms
You can connect your other social media platforms on your bio and share your TikTok videos there.
This increases your audience base, and therefore, your chances of going viral.
How to Go Viral on TikTok
Steady growth is one thing, but many people hope to go viral on TikTok.
While there’s no sure fire way(or we’d all do it), these are some extra tips to enhance your chances
Hook Your Viewers in the First 3 Seconds
This is an important point that many digital creators miss.
If the first couple of seconds of your video isn’t engaging, people will click off.
In today’s information age, people are competing for consumers’ attention.
There’s so much information out there that users are spoilt for choice.
With TikTok’s page format, people can quickly swipe to the next video.
No matter what your niche and content type is, always remember to have a hook.
Give the people what they want in the first few seconds and avoid beating around the bush.
The key takeaway is to start your video with a bang.
Share Tips and Hacks
People love consuming information that provides them with new information.
From simple makeup tips to life hacks, there are many ideas you can share.
If you have expertise in a field, why not share your knowledge with your audience?
TikTok is now pushing educational content and professionally produced learning videos.
Even if you’re not necessarily an expert, you can share video tutorials and how-to videos based on your experience.
Gone are the days where TikTok is viewed as that “cringe dance video app”.
Keep Up with the Trends
As much as it’s great to create your content from scratch, TikTok also thrives on trends.
This is not to copy what other people are doing, but utilize trends in your content.
For instance, there’s a trend called the “That Girl Routine” that’s going viral on TikTok.
Various digital creators have hopped on the wagon as a way to get their videos in front of more eyes.
The trend went viral around April 2021 and the hashtag has garnered almost 800 million views.
Although some people go viral accidentally, maintaining eyes on your page requires intentional practices.
One of such practices is having a nose for news – in this case, TikTok trends.
Create Content that Encourages Comments
You should include a form of call-to-action in your videos to encourage viewers to write comments.
You can ask relatable questions or questions that’ll get people to share their views on something.
Creating buzz in your comment section will give the algorithm a nudge to boost your content.
In turn, this gives you more views and more comments.
Finally, Be Consistent
It’s not enough to go viral with one video and then drop the momentum in which you started.
If you want to consistently grow your viewing and following, you need to keep pushing content.
Apply the tips mentioned above and create content in a niche you enjoy.