Last updated on February 6, 2020
If you are looking to make a success of video, then Pinterest might not have entered your head.
But it should.
Pinterest is a great place for video.
Video is more readily associated with other platforms.
But Pinterest is a viable alternative.
Let’s look at the facts.
- It has over 200 million users per month.
- People use it to discover.
- The platform is established.
- It is trusted.
- It is visited.
Why wouldn’t you want to be there?
This guide will walk you through Pinterest for video from start to finish.
So, let’s take a look at what it is all about.
Discovery is the name of the game with Pinterest.
If you’ve never been there, check it out now.
The site is built on links and images.
These are ‘pinned’ on a virtual ‘board’.
It is like scrapbooking but online.
This was always a simple pin.
But now it has embraced video.
It was as far back as 2016 they added the ability to play videos from a pin.
And the platform has grown with the rise of video content.
Pinterest thrives on visual content.
So, video content was always going to be a great fit.
Let’s take a look at the way all of this works.
Getting Started with Pinterest
The fist step is to create a business account.
You might already have a Pinterest account.
You might not.
Chances are this is a personal account.
To get your videos up there, you’ll need a business account.
You can upgrade your existing account.
Or start afresh.
It’s free to sign up.
It only takes a few moments.
Add your details on the profile.
An image is a great start.
Make sure you complete the full profile.
It will help you get an idea of what you are on there for.
Look at how popular profiles are set up.
It really helps to ‘claim’ your website or websites with a Pinterest account.
It means your name and profile picture appears whenever a pin with your content appears.
This builds your reputation on the site.
Now you’re set.
There’s only one thing left.
It’s time to upload your videos!
First let’s look at what not to do.
How Not to Upload/Pin videos
Pinning a video from YouTube is easy
YouTube has a ‘Share’ option on all videos.
When you click this, there are a raft of options.
You’re probably familiar with this.
One of the options is Pinterest.
Simply click that and it will upload or pin your video to one of your Pinterest boards.
But we do not recommend this option as you are taking a video made for YouTube and sharing it on another platform.If you have your video on your computer, then, for best results, you'll want to optimize it for Pinterest and upload it natively. Click To Tweet
This is really what you should be doing across all social media.
And is one of the most common mistakes people make when it comes to sharing content.
Click The below image to learn a systematic process for dominating social media with video.
Uploading A Video Properly
Once you have a business account, you have the ability to set up videos.
Simply click the red ‘plus’ in the top right-hand corner of the screen.
From there, the option comes up to ‘Upload Video.’
And you’re ready to go!
Pinterest Video Formats
Pinterest works on the pinboard format.
This means they recommend your video in certain formats.
It works best with 1:1 (Square) or 9:16 (Vertical) videos.
If you haven’t shot in this format, then you can convert.
We recommend that you record in these formats though if at all possible.
There are some other requirements from Pinterest too –
- Maximum size 2GB
- Maximum length 30 minutes
- File type is .mov or .mp4
Don’t worry though.
These are all restated as you upload.
Pinterest makes it easy for you.
Pinterest Video Content
Think about what you are recording.
Considering your audience is vitally important.
As always, recording the video is only part of the process.
As you upload, there are boxes to complete.
Getting these boxes right can transform your fortunes on the site.
If your words fall flat, so will your video.
Sometimes it isn’t about the quality of the video.
That is a sad indictment of the way it is.
Your video will only be found if it has the right description, keywords, etc.
Let’s take a look at that in more detail.
Editing The Pin
Each video you upload is called a ‘pin’ by Pinterest.
And you edit this pin by adding information.
Tempting and timesaving as it is to just upload and walk away, this isn’t the solution.
The first choice is the board you upload the video to.
We recommend you build boards.
Simply uploading a video is good.
But adding this to a related board is great.
It turns a video into a project.
Do some research.
Find other links to build your board.
It will find your video far more searchable.
Then you enter the description.
This needs to be a good paragraph.
It also needs to include some related keywords.
Think of 2 or 3 words that you want people to find your video for.
Think about the popular searches.
Your video should appeal to your niche.
Don’t try to be everything to every potential viewer.
If you aim for everyone, you end up with nobody at all.
Think about who you want to view your video.
If you’re still not sure, look at what others have done.
Just use it for inspiration.
You can then input your website.
This helps people to follow through to you.
Having your website featured here helps with a few things.
Optimized Video Upload Example
SEO is always a consideration if you are looking to grow.
Remember that Pinterest is a search engine.
If someone likes what you do, they may like more of what you do.
The final step in this section is the advertising opportunity you select.
Obviously, each comes with a cost.
If you promote a video, then you can build a new audience.
You can find new followers, direct traffic to your site and generate customers.
This is where the cash flows in as well as out.
Getting your videos uploaded is one thing.
Getting the right ones uploaded is something else.
Think about what makes a great video.
Let’s take a look at what this means for Pinterest.
The Best Videos For Pinterest
In many ways this is the same as any video.
A quality video stands a better chance than a poor one.
Although the description is important, it doesn’t hide a poor-quality video.
Here are some of the most important things to consider.
The beginning is vital.
People click off videos early on.
If it doesn’t capture the attention, it’s gone.
We’ve all done it.
Stop others doing it to our video.
Start off strong.
Capture the attention.
If the first 30 seconds don’t grab people, then you’ll struggle to keep them there.
In fact, make that ten seconds.
Have that hook.
People are on Pinterest because of their interest in a niche.
If you’ve got your description right, your video should follow.
Get the intro right and views will follow.
Match your video to your goals.
If you’re on there to build your brand, make sure the video is brand-building.
The best content on Pinterest is how-to videos and stories.
Make sure the videos you upload fit these.
Make sure they also fit your goal.
All of your marketing should work with a goal in mind.
Putting out content without a goal is wasteful.
You might not achieve your aims.
You might spend big and gain little.
You might blow the budget.
Knowing what you want to achieve it vital.
Think about music and sound that goes with the video.
You are on a site where much of the content is visual only.
Adding sounds will help you to stand out.
Video is still relatively new to Pinterest.
Think about the music or the voiceover for your video.
It can help you separate from the crowd.
The sounds are part of the workflow of a video.
Text in the video can be helpful.
Just don’t overdo it.
Having too much text can distract.
Having too little can mean your message doesn’t get across.
Think about the words you want to convey.
Distill these down to the crucial ones.
Use these only.
Now let’s move onto the advertising side of Pinterest videos.
Pinterest Video Ads
We feel like we are saturated with video ads.
YouTube and Facebook are filled with them.
If you browse either of these platforms, then you will have seen the ads.
It can be a minefield.
Get your audience wrong and you fall flat.
Get it right and you’re on to a winner.
In contrast, Pinterest ads are still new.
They are fresh.
People love them.
It feels like something different.
And different is good.
In a world where we feel like we do the same things day in day out, different is very good.
Pinterest video ads are underused.
As a pose to Facebook and YouTube video ads, they are more well received.
Research shows video ads on YouTube are considered annoying but this is because so few people know how to do them correctly.
As a video maker, all new platforms are exciting.
At the moment, Pinterest is still in that ‘new’ phase as far as video is concerned.
Look at this as an untapped opportunity.
You can steal a march on the competition.
There is something exciting happening here.
Get in on close to the ground floor.
Promotion of Pins
When your video is live, you have the option to build your brand on the site with advertising.
It is only available for business profiles.
And it is known by the catchy title ‘Build Brand Awareness Through Videos.’
They charge you per 1,000 impressions.
An impression is the number of times it appears in someone else’s feed.
A thousand impressions mean a thousand people see it.
And the cost for that can be as low as $5.
From these 1,000 impressions, you can expect a handful of re-pins and clicks.
It is a cost-effective way of building a brand.
The same number of impressions on Google Ads, for instance, could cost hundreds of dollars.
Here’s how to make it all happen –
- Choose the video you want to promote
- Click ‘create campaign’
- Give that campaign a name – something you will remember
- Find the category and keywords you want to appear for
- Select the pin and set the destination URL
Once you’ve followed these simple steps, your video is ready.
It’s time for the world to see it!
Pinterest is a great place to get your videos out there.
It has a great audience.
Over 200 million users per month, don’t forget.
Of course, you’ll need to add your billing details.
A Quick Pinterest Ad Guide
Promoted Pins are available to business accounts in: United States, Canada, United Kingdom, Ireland, France, Germany, Austria, Spain, Italy, Australia, New Zealand, Portugal, Switzerland, Belgium, and the Netherlands.
If you are based elsewhere, you’ll need to be patient until as are allowed in your country.
Pinterest ads (including video ads) follow a similar process to Facebook ads so if you have done them you’ll find setting up Pinterest ads a simpler process.
Click the red plus icon at the top right and choose ‘create ad’
Complete the details as needed including your campaign budget.
Only spend what you can afford.
This section require you to fill out your targeting.
You should know this before considering any form of paid advertising.
You will also need to input your daily budget here.
From here you can upload your video directly or use one that is already in your Pinterest account.
Like all paid ads, you’ll need to test to find out what works and what does not.
Do not expect to hit a home run each time.
Let’s pull all of this together.
Now you know how to set up and use Pinterest videos.
They are a great way of finding an audience.
Pinterest videos can hep you build a brand.
They are a great alternative to YouTube and Facebook.
Native videos on Pinterest can be the future, my friend.
If you are interested in building an income through video, then Pinterest can help.
There are some diehard fans of Pinterest.
And there will be many in your niche.
Look for them.
Connect with them.
Simply uploading a video won’t open up the world.
Like any social media platform, you need to contribute.
Follow others who have the same interests as you.
Look to support the community.
Build boards that showcase your passions.
Being part of the community counts here.
Pinterest can reward you handsomely.
You need to join in to make that happen.
PS…We hope you liked this guide to Pinterest videos. Please let us know by sharing this post.