Over the years, YouTube has become an important platform for any brand’s or company’s marketing efforts.

There are various ways to promote a brand or product on the platform.

This varies from product placements in creators’ videos to ad placements in videos or side-bars.

You can implement these methods to get your brand in the eyes of your audience. 

There’s no denying that YouTube has grown to become a leading online video platform in the world.

The platform is swamped with millions of channels of various genres and content types. 

Marketers and brands are increasingly recognising the power of YouTube advertising, also known as YouTube ads.

As a result, YouTube keeps generating a lot of ad revenue.

It does this while placing brands and products in the eyes of the respective target audiences.

In the fourth quarter of 2020, the worldwide ad revenue of YouTube was at $6.89 billion – a significant increase over the years.

In America, for example…

YouTube will create 5.56 billion dollars in ad revenue in 2021 alone.

Way more than they made from ads in 2020.

Tons more people are buying more ads in a variety of formats.

If you want to stay ahead of your competition, you need to harness the platform’s advertising feature. 

Here are 10 YouTube ad statistics and facts: 

• YouTube’s Large Ad Revenue

YouTube’s worldwide advertising revenue was at almost $19.77 billion in 2020.

Studies have shown that this indicated a significant increase from $15.15 billion in the previous fiscal year.

These are not merely numbers.

They indicate the degree to which marketers and advertisers are recognising the power of placing their brands on the platform.

This leads to pumping money into ads to achieve successful results.

Consequently, advertising on YouTube is viewed as an investment. 

• Ad Formats

Various advertising formats can be implemented on YouTube.

From in-video advertisements to small banner ads, advertisers can decide which works best for campaigns.

However, we can pay attention to the fact that 70% of short advertisements have a significant influence on brand awareness.

Viewers tend to have a short attention span, especially when platforms push videos they didn’t subscribe to in their faces.

It’s easy to quickly skip an ad when it’s too long or considered boring.

This is why advertisers are now creating 5-second non-skippable ads to deliver their brand message.

This technique prevents viewers from skipping the ads. 

• YouTube Ads Drive Action

Brand placements on YouTube not only lead to awareness but also drive action from customers.

Marketers can utilise video ads to bring about actions from potential customers, both offline and online.

70% of YouTube users from a study admitted that they bought items from a brand after exposure to it on the platform. 

• Targeting Ads to People’s Interests and Intent

Targeting advertisements to interested viewers or an audience is an important recipe for success.

When you create ads that are relevant to a person’s intent and interests, it drives success.

A study conducted by Ipsos and Google revealed that ads targeted at people’s intent do better than those that only target demographics.

There’s a 32% higher ad recall lift and 100% buying intent lift.

This indicates that marketers should create more ads that target the interests and intent of potential customers.

• YouTube Has a High ROI for Video Marketing

Amongst various social platforms used for video marketing, YouTube has the highest return on investment (ROI).

A study from Biteable revealed that YouTube’s ROI for video content was at 35%, followed by Facebook’s 26% and Instagram’s 18%.

Marketers were the subjects of this study.

From these numbers, there’s no denying that marketers need to implement YouTube as part of an effective video marketing strategy. 

• Custom Ad Budgets

Marketers and advertisers can take advantage of YouTube ads irrespective of the brand’s budget.

YouTube ads cost about $0.10 to $0.30 per action or view on average.

The figure is determined by a number of factors such as the ad objective, watch time and targeting.

In the ad space, there’s an average budget of $10 daily on YouTube ads.

This indicates that the platform is not reserved for only big advertising spenders.

• Optimise Ads for TV Screens

As much as many users watch videos on their mobile devices, people are beginning to watch YouTube on their TVs more.

Google reports reveal that there’s a 35% increase in advertisement recall for YouTube ads shown on TV screens.

Also, it reveals a 47% boost in buying intent.

Advertisers can now control and optimise their ads for smart TV screens.

There is a need to leverage the knowledge of a growing TV viewing of YouTube.

Marketers, advertisers or just anyone looking to reach an audience can add TV screens to their device-type targeting. 

• Avoid Creative Fatigue

Did you know that creative fatigue can significantly affect the success of your ad?

This means that an advertisement can become ineffective because the audience has seen it too many times.

To avoid this, YouTube suggests that advertisers should create shorter ads, tweak video elements and rotate video ads.

All of these can help to improve your ads view rate and lead to responses to your call to action.

An ad campaign or strategy will be ineffective and unsuccessful if users constantly ignore or skip it. 

• TV Viewers Have a Higher View Through Rate

One of the biggest worries for advertisers is that viewers will skip their ads.

Interestingly, a study revealed that people who watch YouTube on larger screens will more likely watch ads.

People who watch YouTube videos on their TV had an average view-through rate of 56.8%.

From the study, this percentage was more than 50% greater than other channels or devices like tablets and phones.

Users who watch videos on their phones were more likely to skip ads, despite mobile viewers being higher in number.

• A Large Number of Users

YouTube has over 2 billion users.

This number alone signifies the opportunity provided for small and large scale businesses to showcase their products.

Marketers recognise the opportunity here.

This is why 89% are introducing YouTube to their marketing strategy.

Even while targeting peculiar audiences, YouTube allows you to place your brand in front of more eyes compared to personally-owned platforms.

Besides, YouTube provides the option to utilise different ad formats.

These include overlay ads, bumper ads, discovery ads, skippable and non-skippable ads. 

These statistics and facts are important pointers to assist in creating effective YouTube ad strategies.

They also indicate the direction in which the advertising industry is moving, especially concerning video advertising.